The Lead Magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Lead Magnet Should...

1. Help Solve a Problem

2. Reveal a Bigger Problem

3. Have a Specific Call to Action 

A FREE 30 day Social Posts Package is a Lead Magnet for the Social Media Marketing Service.