In this article, we will go through the best tips and ideas for the best curation practices. 

Having successful, engaging content is a significant factor in increasing your engagement with your audience. 

Below are some handy tips and tricks to help you curate and present the best content that maximizes your engagement:

Step 1. Follow the RECIPE for engaging content: www.localgenius.com/recipe Include Tips, Trivia, Quotes, Educational Articles, Infographics, Polls, DIYs, Research articles, etc.

Step 2. Create engaging posts that follow these norms:

Post length between 80 to 180 characters (in some cases up to 280 is possible, but not longer).

Step 3. Keep the posts personal (use pronouns WE and I in sentences like We thought, We found, I was blown away, I couldn’t believe, etc. to make it personal).

Step 4. Keep the posts conversational, low key as if a friend is writing to a friend.

Step 5. Include a question where possible at the end of the post to spark engagement.

Step 6. Add a sense of curiosity into the post so that the users want to click the link to read more.

Step 7. Do not retell the article in the post itself.

Step 8. Add engaging images.

Step 9. Keep the level of readability not higher than 6th grade (avoid complex sentences, long words).

Step 10. Keep the posts positive without a negative connotation (Ex. of negative connotation: Did you know that the red wine will ruin your teeth? Stop drinking it! Learn more here.

The variety of curated, relevant content is essential to capture the attention of different demographic. Following these guidelines will help you find the right content, and curate it in a way that impacts your business growth positively.

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