TrafficFuel permits almost any ad format that is accepted by our exchange partners. Keep in my mind that precise specifications vary from exchange to exchange. Campaigns that are eligible to run on TrafficFuel must adhere to the ad quality standards of our publishers and exchange partners. Functionally, all ads must not lead directly or indirectly to malware, spyware, viruses, auto-downloaded software, or automatically redirect to various websites. Here is a list of content that is strictly prohibited:

• Adult Content
• Provocative/Suggestive Content
• Deceptive Ads (includes ads that are deceptive for mobile devices)
• Overt/Offensive Ads
• Misleading/Deceptive Messages (system warnings)
• Mail-Order Bride sites
• Illegal Substances/Content/Materials
• Logos not licensed to the advertiser (Facebook logos)

In general, content that is branded with a clear, defined subject will be allowed to run. Ads containing sensitive content types are also allowed to run, however their reach is restricted and may be blocked by numerous publishers. These include:

• Alcohol
• Gambling
• Tobacco
• Firearms/Weapons
• Religion
• Politics
• Military
• Sexual health topics
• Dating
• Affiliate Offers (Belly Fat, Business Opportunity, Skin/Wrinkle, Muscle, Insurance)

Alert-style creatives are not permitted. These creatives may also be called "System Warnings" or "Fake Errors." They simulate elements of an operating system or browser, and can be reasonably confused by the user and/or contain symbols which can cause the user to believe that they are looking at a system notification rather than an ad. Here are a few examples of alert-style creatives that are not permitted:

Lastly, Rotating brands are prohibited from running on TrafficFuel. Many exchanges also ban the use of Rotating Brands within ad tags as it is difficult to accurately attribute creatives and define the landing page URL. Remember that rotating images of the same brand are absolutely permitted. But rotating brands in an ad tag are strictly prohibited.