Introduction 

In this article we will talk about presenting the Social Content Recipe to the client to show the value in the content that you will be able to provide and educate the client on the formula of creating engaging social media content. 

Presenting the Social Content Recipe 

Find the RECIPE HERE

The RECIPE Stands for 

R - Recreational Content

E - Educational Content

C - Conversational Content

I - Inspirational Content

P - Promotional Content

E - Enterpreneurial Content

The ratio  of the content posts should be focused on appealing to the most audiences. Since the most enterntaining content is the content that is related to funny stories, jokes, conversational topics, tips and tricks, survey and polls, the Recipe is focused on providing more of that type of content in any package. 

Promotional and Enterprenurial content, being important, shouldn't be the majority of the content in the package. Two or three posts a week is an optimal amount of promotional and enterprenurial posting. 

Here are a couple of examples of engaging posts for various niches: 

Recreational

Educational

Conversational

Inspritational

Promotional

Enterprenurial 

Showcase the recipe to your prospect and explain the value of engaging content  that you created in the form of the FREE 30 day post package.

Once you presented the recipe, talk about the value of posting the social posts to their social media by following the Trust Trigger Presentation

This way you would be able to present your upgrade to 60 posts and social media syndication where you would charge anywhere from $99 to $699 for the one time sale. 

Once you make the one time sale, or give away the 30 posts for free, make sure to ask for Reviews and Referrals to build your Referral Base and start the sales process over with other prospects following the "Sales Strategy Map"

Related Articles:

Four Strategies to Get You Hot Leads for Your Social Media Marketing Packages
How to Present the Trust Trigger Offer
How to Attract Leads With a Free Offer of Social Media Content
How to Sell Core Offers and Make Residual Income with Bright Social
Sample Social Media Marketing Contract
Sales Terminology