Note:

Do not miss the point of Expose Videos [Expert Interviews]...

Its not to create a perfect interview and go viral, or to Rank on the 1st Page of Google, it’s A Trigger Trigger Product that is designed to:

    1. Build Trust, Rapport, and Authority
    2. Give Enough Value To Get 3 Referrals
    3. Give You The Ability To Educate On Your Core Offering

There are 3 Parts To Audio Interview Meeting

Part 1: Reputation Marketing: 
20 Minute Educational training on what reputation marketing is and how we are combining Video Marketing And Reputation Marketing together in a powerful strategy to get them more customers.

Note:

Always Pull A Reputation Report

Part 2: Script & Production Details: 
10 Minute engagement conversation where you:

Part 3: Expert Interview Breakdown: 
A 10 Minute Educational training that gives the customer more details on why this expert interview is so powerful and sets the tone for them doing expert videos each month.

Remember: 
Review Videos are a “TRUST TRIGGER PRODUCT” not a core offering. This Pre-Production Call is a Step 2 Set Up Meeting in our “3 Step Trust Trigger Process”.

The Most Successful Sales People Aren’t Great Closers, They Are Great Setup Artists.

- David Sprague, Real Strataegic

Pre-Production Meeting Part: 1

“Reputation Marketing Education” 25 Minutes

This part is all about building authority and coming with enthusiasm about a great video and how your excited they are part of the program to position themselves as a market leader.

Dress Rehearsal Call Training

In this training, we give you a Step-By-Step Video training and detailed outline on exactly what to say and when to say it.

Note:

Do not innovate this process. Go through it exactly like it is laid out.

Presentation Slides

Important 

I understand that all sales material graphics and slide deck powerpoint images are licensed to me to be used for private marketing purposes only. In other words, all slide deck graphics may not be posted publicly via slide share image sites or made into videos and posted for public viewing. Therefore, all presentations must be used in live trainings and cannot be listed publicly on a video sharing site. Breaking these terms will result in immediate cancellation of all products and software and banned from future use.

Here’s A Breakdown Of Slide Psychology [DELETE Slide 1 Warning]

  • SLIDES 1-17 Are Review - 10 Minutes
  • Slide 3 - Question? Gets Listener Into The Customer Mindset That Reviews Matter
  • Slide 4 - Reputation Management? Positions Reputation Management As Obsolete
  • Slide 5 - 5 Star Companies Have An Advantage - Transition To 4 Game Changers
  • Slide 6 - Game Changer 1: Reviews Are A Part Of The Companies Brand
  • Slide 7: Game Changer 2: Reviews Are A Part Of Every Type Of Marketing
  • Slide 8: Game Changer 3: First Build Your Reputation Then Market
  • Slide 9: Game Changer 4: Buyers Trust Reviews, Review = Business
  • Slide 10: Proof: 5 Star Reputation Send Your Hot Prequalified Customers
  • Slide 11: Proof: Most Trusted Form Of Advertising: Referrals And Reviews
  • Slide 12: Proof: Referral Marketing Has Moved Online To See Reviews
  • Slide 13 Proof: The #1 Thing Referrals Need To Call Are Good Reviews
  • Slide 14: Define What Reputation Marketing Is
  • Slide 15: What Types Of Marketing Are Impacted By Reputation
  • (Up Until This Point We Are Setting Things Up Psychologically Of the “WHY YOU NEED REPUTATION MARKETING)
  • Slide 16: Transition To Talk About Video Marketing
  • Slide 17: Why Video Marketing?
  • Slide 18: Video Marketing Statistics That Blow Your Mind
  • Slide 19: How We Combine Reputation and Video To Get “Customer Review Commercials
  • (Up Until This Point We Are Setting Things Up Psychologically Of the “WHY YOU NEED VIDEO MARKETING And We Transition To Getting Setup Info in Part 2)

Audio Interview Part: 2

“Script & Production” 10 Minutes [SLIDE 21]

This part we break up the educational content with some engaging conversation on asking them question on the details we need in order to create an amazing branded video for them.

The goal of this is to go through each point and make sure that you are:

  1. Getting The Referrals Sent If You Don’t Have Them Already
  2. Confirming Feedback Survey On The Technical Sign Off
  3. Confirming They Make A Payment For Syndication Costs

Pre-Production Meeting Part: 3

“Expert Interview Education” 10 Minutes

Part 3 is educating them on the power of Expert Interview and setting the tone to educate them on your core offering on the Technical Sign Off Meeting.

Your finished! You did a lot in the this step. You’ve

  1. Built Authority
  2. Planted Seeds About Your Core Offering
  3. Built Trust
  4. Emotionally Engaged Them
  5. Proven Value

Now its time to do the Technical Sign off
 :)