Introduction 

In this article we will talk about the Retargeting options that would help you enrich your offers and strategies.

Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. 

Retargeting allows you to set up pixels that, once a retargeting campaign is running, would capture the visitors' data, show them the retargeting ads that would increase the potential for the users to come back to the website/offer and complete the purchase. 

You can set up the Retargeting Pixel with Traffic Fuel

Setting Up Retargeting Pixel with Traffic Fuel 

Complete the following steps to access retargeting settings on your Landing Pages:

Step 1. Click Landing Pages from the main dashboard.

Step 2. Click the Dashboard Page icon on the Landing Page that you want to set up.

Step 3. Click the Retargeting tab.

Step 4. Click the Setup Pixels tab.

Step 5. Click the + Add button.

Step 6. Type in your pixel's name.

Step 7. Paste your pixel's code and click Save.

Step 8. Click the Landing Pages tab.

Step 9. Choose your retargeting pixel from the drop-down menu.

Step 10. Click Save.


Related Articles:

Lead Automation 
Funnel Analytics
Confirmation Page Configurations
Campaign Automation for Landing Pages