There are multiple terminologies when it comes to Reputation Sales, and we have listed all the important terminologies for your reference:
Foot In The Door Strategy
This technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first. In our setup, it’s a FREE offer that gets the prospect interested in the next proposition. For Rep Kahuna the FREE Value offer is a Reputation Guide or Review Pop Up
Value Proposition
An innovation, service, or feature intended to make a company or product attractive to customers. In the case of Rep Kahuna, it’s the FREE Review Pop Up
Trust Trigger Offer
The moderately priced, one-time irresistible offer that builds trust and relationship between the agency and the prospect. In Rep Kahuna it would be the Feedback Page
Core Offer
A package deal providing residual income and including a higher-priced package. In the case of Rep Kahuna, the package includes a monthly Rep Kahuna set update for 12 months.
Warm Leads - 4 kinds of leads that the agency has a relationship with:
Cold Leads
Cold Leads are all the other leads that the agency doesn’t have any relationship with and is reaching out to them for the first time.
Decision Maker
Is the owner of the business who has the right to make financial decisions for the company.
Gatekeeper
A Gatekeeper is a person that controls access to something.
Ex: "the primary-care doctor serves as the gatekeeper to specialists."
10x Strategy
The strategy aimed at offering a monthly update of social covers set after giving away one social cover, selling a trust trigger offer of 2 social covers sets and then upgrading to 10 more cover sets for various topics: Holiday Covers, Offer Covers, Reputation Covers, Branding Covers, Information Covers, etc...
Referral Base
Referral Base is a list of referrals collected during the Pre-Production Meetings.
Residual Strategy
Residual Strategy is a selling a package deal of social covers sets to be created and charged for on a monthly basis creating a residual income.
Residual Income
Residual Income are automated monthly payments coming into the company without manual monthly work involved on their part.
Upsell Strategy
An Upsell Strategy Is an offer to existing clients.
Closing Strategy
A Closing Strategy is a free additional offer that helps to sell a bigger package or proposition. In the case of Rep Kahuna - a free Rep Kahuna set that can be added to a contract for other services.
Leads
A sales lead is a person or business who may eventually become a client.
Cold Call
A Cold Call Is an attempt to engage a prospect (via a personal visit or a voice call) who have no prior knowledge about or contact with the salesperson making the call.
Cold Email
A Cold Email Is the use of email to engage a prospect who has no prior knowledge about or contact with the salesperson sending the email.
Conversion
Conversion is the process of turning a target consumer into a paying customer.
Lead Generation
Lead Generation is a set of activities aimed at generating interest around a product or service through various methods such as 1. social media content marketing; 2. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3. referrals (recommendations from existing customers and other people); 4. outbound marketing (cold email, cold calling), and 5. partnerships (joint ventures, affiliate marketing).
Lead Qualification
Lead Qualification is the process of determining whether a potential customer has the characteristics of your company’s ideal client (such as sufficient purchasing ability and a higher likelihood of buying your product).
LinkedIn
is a social network for the business community.
Related Articles:
Reputation Success Story: Nicole Warnock
Reputation Success Story: Greg Stephens
Reputation Success Story: Mike Maggs
Reputation Success Story: Michel D
How to Find Leads to Sell Reputation Services