In this article, you will find the 5 Day Fire Sale Campaign email scripts that will help you catch leads and close sales in no time!
Day 1 Email:
Subject: 15 Minute Interview That Needs Your Approval
[POC First Name],
I'm a producer with [User Company] and our research team has been looking at different [1st Category]s in the [City (Mailing)] area.
Out of 17 other businesses in the local area, your name came to the top of our list. My research team found online reviews like this one:
[Google Good Review]
We're in the middle of producing as series of 60 second Hollywood style commercials with our spoke model team.
We have 1 spot that's opened up in our schedule and we would like to give that spot to you if you like to get more exposure at no cost.
In other words, we're covering all the production costs to produce the 50-60 second online commercial.
It's part of a "Beta Program" to help local businesses in [City (Mailing)].
Before I can approve the production costs, I just had a few more questions from my team.
Reply back to let me know if you're interested.
I know you're probably really busy so I won't take just a few moments of your time.
It's a sizable production and I just needed to know the interest you have in filling this 60 second commercial spot and getting more exposure is something you're interested in.
Again, the production costs are already taken care of. So there's no costs for producing the commercial.
Email me back either way.
Sincerely,
[User Signature]
P.S. Thanks for your time, and I look forward to hearing from you.
Day 2 Email:
Subject: Follow Up: Interview You As An Expert
[POC First Name],
Sorry I wasn't able to get a hold of you yesterday.
I emailed you to follow up on the commercial we are interested in doing on you.
I'm the producer with [User Company] and we have a spot that's opened up in
that already has all the production costs underwritten.
The commercial is focused on increasing a business's reputation in the local marketplace.
As I mentioned yesterday, out of the top 17 businesses in [City (Mailing)], you made the list as one of our 1st choices because of the reviews you have online.
Email me back if you’re interested in taking that spot. Again, we are underwriting all the costs of production.
Better yet, just let me know what would be a good time to follow up later today.
I really need to get hold of you by the end of the day.
I look forward to speaking with you. Again my number is [User Contact Phone].
Sincerely,
[User Signature]
P.S. It's pretty likely when we add the syndication to the video you will get a lot of exposure online. We've even had several beta testers experienced getting customers after seeing the commercial.
Day 3 Email:
Subject: Deadline Tomorrow: Your Expert Interview
[POC First Name],
I've really had a hard time getting a hold of you.
To be clear, this 60 second commercial is about your company and we are underwriting all the costs of production.
We've already scheduled the:
1. Spokes Model Actor
2. Filming Studio
3. Video Editor
4. Graphics Animator
and a dozen more that are needed to produce this video.
The commercial is focused on increasing a business's "Reputation" in the local marketplace, and why our research team chose you.
Just reply back to me and I can answer any questions you have.
On my side, I just have a few questions regarding syndication of the online commercial, so if you’re not interested just reply back and let me know.
Either way I really need to get a hold of you today. Please call me at [User Contact Phone].
Here's a previous review commercial that was done:
https://www.youtube.com/watch?v=DDFFa8wRGCA
Sincerely,
[User Signature]
P.S. As I mentioned in my last email its pretty likely when we add the syndication to the video you will get a lot of exposure online. We've even had several beta testers experienced getting customers after seeing the commercial.
Day 4 Email:
Subject: Deadline Today: 5 PM Your expert interview
[POC First Name],
I've tried for the last 4 days to get hold of you, and unfortunately 5 PM today is my deadline, and then I a have to close our schedule.
We were excited about working with you but if I can't get a hold of you today, then I'll have to go with a potential competitor in the [City (Mailing)] area.
Our team thought [Company Name] would be a good fit since all the production costs are already covered.
So please reply back and let me know if your interested or call me at [User Contact Phone].
Just to recap, here are a few notes on the production:
1. 100% of all the production costs have been underwritten
2. Video is 50-60 seconds in length
3. Hosted by a professional spokes model
4. Primetime graphics and animation
5. Filmed in a Hollywood style studio
Here's A Link To A Live Similar Commercial
Again we only have 1 spot available for this segment and we have a few deadlines we have to meet so please reply back.
I look forward to speaking with you. Again my number is [User Contact Phone].
Sincerely,
[User Signature]
P.S. My deadline is at 5 pm today. I look forward to speaking with you.
Day 5 Email:
Subject: Sorry We Went With Someone Else As An Expert
[POC First Name],
I just thought I'd send you an email letting you know we decided to go with someone else.
They might be a competitor of yours, but you were one of our top choices.
I spent a week trying to get a hold of you and I'm sorry we weren't able to touch base and get you scheduled.
Here's A Link To A Previous Commercial Over 30,000 views
Again, I'm sorry we weren't able to connect and we've closed the opportunity.
Sincerely,
[User Signature]
P.S. Moving forward, because of your reputation, please just let me know if you'd be open to any beta spots that might open up 3-6 months from now.
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