Here's how to choose (and succeed) in a niche as a digital agency:

1. Consider your past experiences. Understanding the challenges of a business helps to advance in scaling agency

2. Consider a niche for which you can get referrals from your inner circle

3. Research the demand for the services that the niche you are interested in provides 

4. Analyze if the niche you are targeting fits in the unique strategy you provide.

5. Focus on one or two niches max so you can be considered an expert for the niche you are working in. The specialization will also help get referrals

6. Pay attention to categories of businesses you patron

7. Consider the niche unique enough that you would be able to differentiate yourself from the rest

8. Choose a niche that you are passionate about

Benefits of choosing a niche:

• Referrals

• Reputation

• Predictability

• Specialist can charge more than a generalist

• You get to know your competition 

• Networking opportunities

• Attracting clients easier

Most Lucrative Niches to choose from:

• Dentist

• HVAC

• Veterinarian

• Chiropractor

• Auto Repair

• Landscaping

• Spa Health and Beauty

• Lawyer

• Accountant

• Eyecare
  
  

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