Traffic Fuel Training #5

 Success Stories

• Great news. Setup second client in TF today and sold another set of 3 banners to a new client for the full $299. They will also start traffic for at least $300/month too.

• Another medical client at $3 a click.

• End of the week analysis. Niche: HVAC 0.0887%, CTR 9023 impressions 8, Clicks $12.23, spent $1.54 CPC.

• End of 2 weed campaign, spent $250, almost 50,000 impressions, 145 clicks, 1.71 per click. Roughly 100 cold traffic and 50 retargeting clicks. Almost 2000 pixels placed from 0-2 weeks ago.

Review: Traffic Fuel – Featured Feature

Review: Testing Interests

 Traffic Fuel Case Study

] WARNING!

This presentation has proprietary information you do not have unlimited rights to this presentation.

Please Read Carefully:

I understand that all sales material graphics and slide deck powerpoint images are licensed to me to be used for “Private Marketing” purposes only.

You may not post these slides online for public view in any form, no videos on YouTube, or uploading to slideshare or any other public forum.

This presentation may only be used for live presentation either 1 on 1 or in a group.

You are never to share the case study “Agency Slides” with any other agency, client or anyone. They are for your eyes only to help you setup the case study. Breaking these terms will result in immediate cancellation of all products and software and banned from future use. If you agree then delete this slide.

 Mortgage Company – Traffic Fuel Case Study: Cold Traffic Campaign

Client Slides

• PPC (Pay per Click)

PPC Marketing is placing your ad in front of someone based on the words they searched for.

Ex. Dentist, Pet supplies, shoes, etc.

• You only pay for clicks and they can range from $20.00 - $80.00 for  1 click
• No branding or ability to follow up with people that click on your ad

VS.

• Digital Display Ads

Display Ad Marketing is placing your ads on websites based on your target market’s interest.

• You usually pay based on cost of impressions not clicks. Range from $25 - $50 per 1k impressions (CPM)
• Long term branding and the ability to follow up with visitors based on their engagement level.

Ex. Health, Home Improvements, Beauty, Travel, etc.

 Review: Two Types of Display Ad Marketing

Retargeting Ad Traffic

• Someone visits your website
• Capture 100% visitors drop a browser pixel
• Market only to your website visitors on any other site
• Follow them 1-3 months until they are ready to buy

Cold Ad Traffic

• Place ads on sites that interest your target market
• Market to everyone that visits those sites or only those from a city that visits
• Split test your offers, reputation & brands ads to maximize clicks

 Review: Mortgage Company Case Study: Cold Traffic

Industry Numbers

• Average Click Through Rate 0.06%
• 10,000 ads shown, 6 ads are clicked
• Average PPC: $10-$24
• Keywords: mortgage, mortgage broker, mortgage application

Review: Mortgage Company Case Study: Cold Traffic

Traffic Summary

• 14 days            -           Campaign
• 52,910             -           Impressions
• 95                    -           Clicks
• 0.18%              -           Click through rate

 Review: Mortgage Company Case Study: Cold Traffic

Traffic Geo-Targeting

• Country:          United States
• City:                 1 city
• Reach:             750,000

Devices

• Phone
• Tablet
• Desktop

Review: Mortgage Company Case Study: Cold Traffic

• Call to Action Ad – received the highest number of clicks.

Agency Slides Do Not Show Client

Review: Mortgage Company Case Study: Cold Traffic

• Daily Ad Spend Breakdown

• 14 day period:             $49.93
• Cost per click:             $0.53

• Compared to PPC

• Keywords: mortgage, mortgage broker, mortgage application
• Cost per click:             $18-$24

Review: Mortgage Company Case Study: Cold Traffic

Interests

• Double verify:             Real Estate > buying/selling homes, General
• Grape shot:                 predicts > buying a home, real estate intenders
• Peer 39:                       real estate > commercial, residential
• comScore:                   MMX category > real estate

Location

• Country:          United States
• City:                 1 city
• Reach:             750,000

Devices

• Phone
• Tablet
• Desktop

Placement

• Above the fold

 Review: Mortgage Company Case Study: Cold Traffic

Banners

• Split testing:    None
• Sizes:           300x250    250x250    320x50        300x50        468x60

600x600    480x480    400x300    640x480    480x480

120x600

• Size: 300x250:    45 clicks
• Size: 320x50:    37 clicks
• Size: 300x50:    4 clicks

 Review: Mortgage Company Case Study: Cold Traffic

Budget & Bidding

• Budget:                        $5.00/day
• Budget duration:         Lifetime
• Max bid price:             $1.00 CPM
• Schedule:                     Monthly

[00:34:09] Link Mortgage Case Study http://localgenius.com/TFCaseStudy5

LIVE Q&A

Q&A Question: Did you ever get more impressions with a lower max bid price?

 Q&A Question: How do I use case studies in my own presentation ethically and convert Canadian dollars?

Q&A Question: Is there any case where you would place the display ad on below the fold?

Q&A Question: What is the best way to sell retargeting so they’ll understand benefit?

Q&A Question: Where can we find those slide that Patrick shows on PPC vs. display ads?

Q&A Question: Do we have a baseline traffic fuel power point presentation?

 Q&A Question: How would you capture 100% of your visitors?

Q&A Question: Is there a way to start the retargeting after 50 minutes of initial pixeling?