Reviews: Success Stories

• Spent $61 in the last week, about $250 since May 7. 109 clicks in last week, mostly in retargeting. Overall cost per click down to $0.56. Down from about $3 per click 2 weeks ago.

• Just sold a 6 month retargeting campaign to a large HR firm. They said the 10x strategy set me apart from the others they were talking with.

• End of this monthly campaign. Very happy with the results. Multiple ad sets and bid around $5. CPC $2.39 high end medical industry.

• Follow up: Auto shop goal was to get PPC to below $2. Achieved at $1.72 PPC. Retarget CTR 2.4% & 1.9%

• Just look at my client’s traffic results… This is for roofing company. They are paring $28 per click for PPC, 2 deals from this clicks. 25,371 Impressions, 86 clicks & 0.339% click through

 Traffic Fuel: Featured Feature

Review: Add Retargeting Pixel to any Website

Traffic Fuel Case Study Review

 WARNING!

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Moving Vertical – Traffic Fuel Case Study: Cold Traffic Campaign

 Client

 Review: Moving Company Case Study: Cold Traffic

Industry Numbers

• Average Click Through rate 0.06%

1,000 ads shown, 6 ads are clicked

• Average PPC: $10.34

Keywords: Moving Company, Moving Companies, Movers

Review: Moving Company Case Study, Cold Traffic

Traffic Summary

• 27 days            =          Campaign Duration
• 106,889           =          Impressions
• 85                    =          Clicks
• 0.08%              =          CTR (click through rate)

[00:19:58] Review: Moving Company Case Study, Cold Traffic

Traffic Geo-Targeting

• Country           United States
• City                  11 Cities
• Reach              7,764,000

Devices

• Phone
• Tablet
• Desktop

[00:20:32] Visuals Review: Moving Company Case Study, Cold Traffic

Call-To-Action Ads – Received the highest number of clicks. This campaign ran 3 ad split tests.

Review: Moving Company Case Study, Cold Traffic

Reputation Ads – Received the 2nd highest number of clicks. This campaign ran 3 ad split tests.

 Agency Slides

Review: Moving Case Study, Cold Traffic

• Daily ad spend breakdown

• 27 day period: $65.37
• Cost per click: $0.77

• Compared to PPC

• Keywords: moving company, movers, moving company
• Cost per click: $10.33

Review: Moving Case Study, Cold Traffic

Interests

• Double Verify > Real Estate > Buying/Selling Homes, General
• Grape Shot > Predicts > Buying a home, Movers, Real Estate Intenders
• Peer 39 > Real Estate > Commercial, Residential
• comScore > MMX Category > Real Estate

Location

• Country           United States
• City                  11 cities
• Reach              7,764,000

Placement

• Above the fold

Devices

• Phone
• Tablet
• Desktop

Review: Moving Case Study, Cold Traffic

Banners

• Split Testing – 3 Ad sets
• Sizes:        300x250    250x250    320x100    300x50        468x60

728x90        300x600    160x600    120x600    480x480

[00:30:05] Review: Moving Case Study, Cold Traffic

Budget & Bidding

• Budget                         $6.00/day
• Budget Duration         Lifetime
• Max bid price              $6.00 CPM
• Schedule                      Monthly

Quick Review: Setting up a Campaign

LIVE Q&A

 Q&A Question: Will this work for E-comm?

Q&A Question: What’s a charge for this campaign?

 Q&A Question: Is the case study the same as last week?

Q&A Question: Can we just do a retargeting program in traffic fuel?

Q&A Question: Is there a way to setup a low cost campaign?

Q&A Question: How is the case study 2 different from case study 3?

Q&A Question: If client has a YouTube account, can you add the traffic fuel pixel to their YouTube account?

Q&A Question: How does traffic fuel differ from other pay per click vendor’s and platforms?

Q&A Question: What is the best way to use spyfu?

Q&A Question: Why did the auto repair retargeting campaign go for the state?

Q&A Question: In pay per click, I usually target buyer keyword, is this something to be targeted with banner ad?

Q&A Question: How much traffic does a website need for this to be effective?

Q&A Question: In general for retargeting client pay $497, what do you recommend we spend on retargeting and what on cold and do you recommend setting up a monthly budget versus other options?