Traffic Fuel Training #11

Demo Ad Kahuna and Traffic Fuel

Traffic Fuel

Success Stories

• Roofing client update. Spend June 196, July 228. Impressions June 33303, July 41001. Clicks June 142, July 278. CTR June .42%, July .678% CPC June $1.25 July $0.82.

• Final ad campaign for the month – finishing up with 2. Next month we will have 5 active campaigns so hopefully even more data and more stuff to optimize. Awning Company finished at 42,967 impressions with 163 clicks and $0.76 CPC.

• Beauty niche, TFM/Ending 300717 just a single banner set. Tweaking for the CPC down from $2.94 to $2.11 I then set a new 3 banners split set with mobile above the fold only to test and I got CPC down to $1.34.

• 60 days of retargeting for frame shop with 2 best ads.

• CTR:                 3.1905%
• Impressions:    12694
• Clicks:              405
• Spent:              $25.23

WARNING!

This presentation has proprietary information you do not have unlimited rights to this presentation.

Please Read Carefully:

I understand that all sales material graphics and slide deck powerpoint images are licensed to me to be used for “Private Marketing” purposes only.

You may not post these slides online for public view in any form, no videos on YouTube, or uploading to slideshare or any other public forum.

This presentation may only be used for live presentation either 1 on 1 or in a group.

You are never to share the case study “Agency Slides” with any other agency, client or anyone. They are for your eyes only to help you setup the case study. Breaking these terms will result in immediate cancellation of all products and software and banned from future use. If you agree then delete this slide.

Veterinarian Case Study – Traffic Fuel Case Study: Cold Traffic Campaign

Review: Client Slides

• PPC (Pay per Click)

PPC Marketing is placing your ad in front of someone based on the words they searched for.

Ex. Ac repair, air conditioning service, etc.

• You only pay for clicks and they can range from $20.00 - $80.00 for  1 click
• No branding or ability to follow up with people that click on your ad

VS.

• Digital Display Ads

Display Ad Marketing is placing your ads on websites based on your target market’s interest.     

Ex. Health, Home Improvements, Beauty, Travel, etc.

• You usually pay based on cost of impressions not clicks. Range from $25 - $50 per 1k impressions (CPM)
• Long term branding and the ability to follow up with visitors based on their engagement level.

 Review: Two Types of Display Ad Marketing

Retargeting Ad Traffic [96% of website visitors don’t contact you]

• Someone visits your website
• Capture 100% visitors drop a browser pixel
• Market only to your website visitors on any other site
• Follow them 1-3 months until they are ready to buy

Cold Ad Traffic [Drive new customers to your door]

• Place ads on sites that interest your target market
• Market to everyone that visits those sites or only those from a city that visits
• Split test your offers, reputation & brands ads to maximize clicks

Review: Veterinarian Case Study: Cold Traffic

Industry Numbers

• Average PPC: $3.00-$9.00/click
• Keywords: veterinarians, veterinary hospital, veterinary care
• Cold Display Average Click Through Rate 0.06%
• Retargeted Display Ads Average Click Through Rate 0.6%

 Review: Veterinarian Case Study: Cold Traffic

Traffic Summary

• 14 days            -           Campaign
• 90,730             -           Impressions
• 315                  -           Clicks
• 0.35%              -           Click through rate (438% Ind. Avg.)

[01:20:48] Review: Veterinarian Case Study: Cold Traffic

Traffic Geo-Targeting

• Country:          United States
• City:                 1 city
• Reach:             450,000

Devices

• Phone
• Tablet
• Desktop

 Review: Veterinarian Case Study: Cold Traffic

• Reputation Ads – received the highest number of clicks.

 Agency Slides – Do not show client

Review: Veterinarian Case Study: Cold Traffic

• Daily Ad Spend Breakdown

• 53 day period:             $110.25
• Cost per click:             $0.35
• Average PPC               $3.00-$9.00/click
• Keywords: veterinarians, veterinary hospital, veterinary care

Review: Veterinarian Case Study: Cold Traffic

Interests

• Double verify:             pets – any pet site
• Grape shot:                 predicts – pet lovers
• Peer 39:                       pets – cats, dogs
• comScore:                   MMX category – lifestyles – pets

Replacement

• Above the fold

Devices

• Phone
• Tablet
• Desktop

Location

• Country:          United States
• City:                 1 city
• Reach:             450,000

Review: Veterinarian Case Study: Cold Traffic

Banners

• Split testing:    2 Ad Sets
• Sizes:        300x250    320x50        728x90        300x600    120x600

320x240    160x600    300x50        250x250    468x60

320x320    320x100    640x480    480x480    600x600

Review: Veterinarian Case Study: Cold Traffic

Budget & Bidding

• Budget:                        $50.00/weekly
• Budget duration:         Lifetime
• Max bid price:             $3.25 CPM
• Schedule:                     Monthly

LIVE Q&A