This third Master Class for Local Analyzer focused on Advanced Marketing Strategies. David presents specific examples and Split Test results for Facebook Ads, Landing Pages, and Email Campaigns…

Master Class #3 with David Sprague

Master Class #3

1. Traffic & Ad Copy
2. Email Copy
3. Split Testing
4. What to say to a Lead?
5. How we score the report?

Quick Review: Lead Kahuna – Final Leads

Before we begin…

• Training calls on Fridays
• Support – use Jing video
• UK Spoke Models Monday
• AU Spoke models 25th

Review: Success Stories

Traffic & Ad Copy

1. Send Emails with lead kahuna or Prospect Rocket
2. Drive traffic from Facebook

 Review: The Tale of 3 Ads

1. Pumped Up Partners
   1. CTR                  -           2.971%
   2. CPC                  -           $0.177
   3. CPA                  -           $0.177
   4. Impressions     -           2,289
   5. Clicks               -           68

1. Happy Holly
   1. CTR                  -           2.374%
   2. CPC                  -           $0.221
   3. CPA                  -           $0.221
   4. Impressions     -           969
   5. Clicks               -           23

1. Stressed Out Sam
   1. CTR                  -           1.877%
   2. CPC                  -           $0.271
   3. CPA                  -           $0.271
   4. Impressions     -           373
   5. Clicks               -           7

Headline Split Test

1. FREE reputation GRADER… Get more customers fast…

• Clicks                     -           89
• Click through         -           1.349%
• Cost per click        -           $0.265
• Cost per 1k imp…  -           $3.577

1. Discover what your customers are saying about you online.

• Clicks                     -           30
• Click through         -           0.703%
• Cost per click        -           $0.604%
• Cost per 1k imp…  -           $4.244

 Ad Description Split Test

1. New free software lets you search top business directories to find errors and optimization issues.

• Clicks                     -           133
• Click through         -           1.640%
• Cost per click        -           $0.252
• Cost per 1k imp…  -           $4.132
• Impressions           -           8,108
• Spent                     -           $33.50

1. Free new local reputation score software gives you an instant look at what your customers are saying about you online.

• Clicks                     -           115
• Click through         -           0.709%
• Cost per click        -           $0.475
• Cost per 1k imp…  -           $3.369
• Impressions           -           16,222
• Spent                     -           $54.66

 Image Split Test

1. Pumped Up Partners

• Clicks                     -           107
• Click through         -           1.452%
• Cost per click        -           $0.298
• Cost per 1k imp…  -           $4.324
• Impressions           -           7,371
• Spent                     -           $31.87

1. Stressed Out Sam

• Clicks                     -           67
• Click through         -           0.647%
• Cost per click        -           $0.461
• Cost per 1k imp…  -           $2.962
• Impressions           -           10,349
• Spent                     -           $30.86

The Tale of 3 Landing Pages

1. Plumbing RepGrades – no personal info required
2. Deseret Marketing Group – free reputation report
3. Optician Reputation Score – completely free (No opt-in) scan

The Tale of 3 Landing Pages

1. Position: Deseret Marketing Group

• Visitors                  -           410
• Scans                     -           18
• CTR                        -           4%
• Leads                     -           15

1. Position: Plumbing RepGrades

• Visitors                  -           236
• Scans                     -           44
• CTR                        -           18%
• Leads                     -           5

1. Position: Optician Reputation Score

• Visitors                  -           5061
• Scans                     -           0
• CTR                        -           0%
• Leads                     -           0%

Summary: Headline Breakdown

• Free reputation report ($297.00 value)
• What’s your company’s reputation score?
• Find out instantly…
• No personal info required
• What’s your reputation score? Find out instantly…
• And check over 30 directories for business info issues… all for free.
• Correct directory info is critical for your customers to find you.
• Completely free (no opt-i) scan
• What’s your local store reputation score?
• No credit card or personal info required.
• Find out instantly! Check over 30 different directories.

Local Analyzer: Drive Traffic to your RepReport Page with Email

Local Analyzer: RepReport Email

4 Parts of single Email

1. Intro    - Curiosity, Proof, Credibility
2. Body    - Benefits or Results
3. Close   - Scarcity or Social Proof
4. P.S.      - Scarcity or Social Proof

Subject

• Your reputation score needs improvement.
• Google might have remove your reviews.
• Did you review your reputation report yet?

Email Intro

• With the big changes that have happened to you Google Listing lately….
• We’ve been scoring local (first category) in (city)
• I’m not sure if you’re aware of Google and Yelp and other sites online that are removing your reviews….
• I wanted to email you first before I called. So you could see it for yourself.
• One of the leading competitors in the (first category) industry had 72% of their contract
• Information wrong on all the major directories.
• We are a data analysis & online management firm.
• We’re an international research and marketing firm that has just come out with a “Local Analyzer” and we wanted to give you access at no cost.

Email Body

• We analyze 4 areas of your business…
• Visibility score – short 7 word description
• Reputation score
• Negative reviews
• Analyzing last 6 months

Email Close

• We will be closing the link to access your report soon…
• Here’s what a business had to say after seeing their report…
• “I thought my information was correct online, but it looks like it’s been changed.”

Email Strategy P.S.

P.S. The ability to get your report won’t be available for very long. Click here to access it.

Lead Kahuna – Unlimited Leads –  www.leadkahuna.com/new 

Who you going to call? 

• Everyone that opens.
• Everyone that scans.
• Everyone that opts-in.

Principle: What to say to a Lead?

1. Did you review your report?

• Go over with them

1. What surprised you?

• Get 3 things… explain your surprise

1. You can solve that with…
2. Monitoring
3. Our Beta
4. Citation Service

Principle: Quick Start to Get Customers

1. Send to companies you use
2. Send to strategic partners
3. Email your page to businesses
4. Post your page in social media

 Quick Review: Trust Trigger Funnel

1. Traffic

• Email
• PPC
• Facebook
• Social Media

1. Scan [Optin]
2. Lead Magnet
3. Lead Capture

Quick Review: Master Class 1 & 2

Dozens of Service you can sell in 1 call:

• Citation Services
• Monitoring Services
• Reporting Services
• Video Marketing Services
• SEO Services
• Optimization Services
• Maps Services
• Reputation Management Services
• Reputation Building Services
• Reputation Marketing Services
• ……and so much more.

Rep Kahuna – 30 day trial for free – repkahuna.com/amazing

• Fully automated reputation management and marketing system…
• Including social media, video creation, worldwide monitoring and so much more…
• 17 different products inside RepKahuna you can sell.