On this step, you can customize your email sequence with a few details. You will be able to list your reference to that company you are writing to. 

You select one of the three options:

• A customer of that business.
• A person whom you know has been a customer.
• A new service provider, you are in search of.

Whether you select one of the three options, you will be able to submit your experience with this particular business.

Example 1: Let’s say you have been a customer of this business, you will be able to write your experience with this particular business.

Next, select the appropriate buyer type based on the business's industry.

Once you have set up the two required fields above, you can now set up your Call To Action.

There are two options that you can use:

• Reply Only - This will let the business owner reply to your email and respond directly to you.
  
  
• Visit a Landing Page - The landing page by this time would already be created, and you will be able to select it from the drop-down list.

Example 2: If you choose the person you have known has been a customer of this business, you will be asked what is your relationship with the customer whom you referred by.

Next, type the first name of the person and the person’s endorsement.

Example 3: If you select I’ve been searching for a service provider, you would not need to submit any additional details. 

Once you complete this setup, click the Next Step button.

Related Articles:

Lead Gen Campaign Step 1
Lead Gen Campaign Step 2
Lead Gen Campaign Step 4
Lead Gen Campaigns Dashboard Overview