Hey (Owner First Name)
I'm a Field Producer with (Your Company.tv)
And we are in the middle of producing a series of 60-second online review
Commercials, and we’ve got some deadlines to meet in our production schedule.
(Scarcity)
We had 1 spot open up, and realizing most local businesses wouldn't be able to budget to produce this type of commercial, we are going to underwrite all the costs of production for 1 {Niche Company} and you came to the top of our list. (Exclusivity)
[ LLOV Video In Advance]
My team sent you 60 second review video commercial [Time You Sent It]. Its still in production but what did you think about the commercial promoting your 5 star reputation?
Well Between you and I the online commercials we are producing with a professional spokesmodel, prime time graphics and animation, typically run $2000 - $3000 to produce but the production costs are being underwritten as a part of a beta program.
We did a lot of research and found that (Choose One)
- You have some good reputation and some positive reviews online (read a review)
- You don't have really any reputation or reviews online (
- You have some bad reviews we found about your company.
(Banter Back and Forth About Their Reputation)
So before I get to all the details on how we are covering all the costs and underwriting
the production…
Why don't I start by showing you a few "Customer Review Commercials" that have been produced for major companies like Tiffanys... are you familiar with the Jewelry store Tiffanys?
Great, and I can show you others like Geico, so are you in front of your computer I can show you an example?
[YES] Can you Go to Google? OK, type in the search tesla Washington dc reviews
1. What’s the first thing that jumps out at you?
2. Now before you watch it I want you to imagine a potential customer of yours watching it. -
3. Go ahead and watch it is only 59 seconds…
4. QUESTION… “What do you think a potential customer would do after looking for a {Niche} and watching a video commercial like this and seeing their phone number?
(Tie Down Conversion | ROI} BOOM!!!
[NO I’m not in front of my computer] Ok, I can send you a link in a text ok, what is your cell number? (Get Cell Number)
[NO Cell] k, I can send you a link in an email for you to see an example, what is your email? (Get Email) When is the time you’ll be back in the office in front of your computer?
5. Just so you know, we've also done focus groups on these Customer Review Commercials and:
- Found that 70% of consumers that watch the said they would pick up the phone to call you
- We found that 65% said they would refer you to a friend that needed your products & services. Can you imagine someone referring you to a customer because they saw you had a 5-star reputation online?
These 45-60 second commercials are a powerful reputation and branding strategy because we:
- Use professional spokesmodels
- We shoot in a Hollywood style studio
- We professionally edit and brand each video to position you as a market leader
- We promote your reputation by highlighting a 5-star review you have received
- We create primetime graphics and animation, as well as create an on-location view of someone reading about your 5-star reputation
QUESTION: The video you just watched, if you had to produce it and
get hire spokesmodels and studios yourself, how much do you think it would cost?
{Value Tie Down: $2000 -$5000}
BOOOM
I know it might sound too good to be true, but before you think that...
We will need a few things from you if we agree to move forward... in return for underwriting all production expenses we will need:
ONE) As part of our beta we would like you to nominate 3 other industry experts for us to do segments on in the local marketplace.
When we launch this program publically, it will be $2500 so we need to successfully
launch this beta with a few more businesses Expert. sound good?
TWO) We need your feedback Because the Review Commercial is part of an overall strategy to help local businesses with their Brand, Social Media, SEO, and Reputation Marketing and help businesses to get more customers.... we require you to understand how to leverage the review commercial and give us feedback in the form of a quick survey on how Reputation Marketing Strategy helped you or not. Fair enough?
{Optional} THREE). You cover our syndication costs of ($97 - 297) so after we've produced the Review Commercial, we can put it online and broadcast it to all the major social and video networks. Sound Good?
Again, Typically a production like this would cost $3,000 and we are picking up all the expenses, All we are asking is ONLY {97 - $297} to help pay for your syndication costs.
Sound Good? {Close}
Now before I say yes and approve the production, I have to understand 3 important things:
#1) WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS?
And this is the most important to me… Obviously, we want to work with a company that has a good reputation. I’d like to take some notes:
- What makes you unique in the marketplace? What do you do differently than your competition?
- What type of marketing are you doing to get messages out?
- What are you spending a month trying to get your message out?
#2) PRE-PRODUCTION CALL - 24 to 48hrs AFTER this Call
1. We have some deadlines we have to meet, so I need to know you have 1 hour available for a PRE-Production call. On this call we will:
1. We will give you a brief overview of the review commercial
2. We will need to get your company branding colors
3. Logo
4. Identify the best review to highlight
5. Get your social media information for syndicating the video and at that time we can get the 3 referrals from you that you think would want this type of exposure
and a few other details.
What time on ______________ do you have available for the call?
#3) TECHNICAL SIGN OFF MEETING: 24 - 48 Hours AFter Preproduction
Second, We should be finished with the production on _____________ to meet our deadline, (3-4 days after the Pre-Production Call)
1. We will review the video with you for technical accuracy, for you to sign off on it.
2. Go through a reputation marketing strategy with you and how to best position the review commercial
3. Get your feedback on the process and a few other details
What time on ________________ the _________ do you have available for that call?
Ok I’ve got your scheduled for:
____________ at ___________ for a Pre-Production Call
and
____________at ___________ For technical Sign Off Meeting
Sounds like you have a great story to tell, and I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.
I’ll send you an email with some notes from our conversation, what’s the best email for you? And the direct number?
Great, I look forward to working with you, and if you have any questions, I’ll send my contact information in my follow-up email for you.
Did you have any last questions?
Great, we will talk soon.