Introduction
In this article we will talk about the scripts you can read when making an offer to your prospects and to close the sale.
Use this script to SELL THE DECISION-MAKER ON GETTING a SOCIAL content package. When calling cold Leads, referrals, or NEW LEADS from your landing page FOR A FREE Social content package...Read this script to get them to take the offer.
In Addition, there are 7 different openings based on the type of lead you're talking to below:
1) Opted In
2) Cold Call
3) Companies You Patron
4) Companies Referred To You
5) Companies Said "No"
6) Past Customers
7) PPC and Deal Companies
Remember YOU ARE BUSY... SO, SOUND LIKE IT!
15 Minute Script to Call Decision Makers
[#1 OPENING] [Companies That "Opted In" To Your FREE $500 Social content package Lead Magnet]
This is [User Full Name] I oversee all the design and marketing at [User Company]. I just received
an email from our team that you took advantage of our FREE $500 Social content package offer. Congratulations, we only have a limited number of spots. We are underwriting all the costs of content creation, engagement concept, and artwork.
Do you do any Social Media Marketing now?
Whatever They Say Next Just SKIP DOWN TO THE AREA THAT SAYS:
>>>>>>>>>>>>> "Say This To LEAD MAG OPTIN LEADS"<<<<<<<<<<<
[#2 OPENING] [Cold Calling: Companies You Don't Know “Lead Kahuna”]
This is [User Full Name] I’m the [User Title] at [User Company]. My research team asked me to call you because of some of the things they found regarding your reputation online.
Out of 100's of companies they recommended you for our limited FREE "Social Media Makeover" program that we are doing for 1 [1st Category] In [City] in to help them get more clients and customers.
Have you read some of your reviews online lately?
[Allow for a few moments for them to talk, but no matter what they say continue...]
Now I realize there is a lot of other [1st Category], but it’s your online reputation and social media presence that stood out.
Then Skip Down The Script To: "Say This To NON-OPTIN LEADS"
[#3 OPENING] [Companies "You've Done Business With" (Patron Swap)]
This is [User Full Name] I’m the [User Title] at [User Company]. And I'm a customer of yours.
[GIVE 1 OR 2 SENTENCES TO EXPLAIN YOUR EXPERIENCE YOU HAD WITH THEM]
So I wanted to say thank you, you really have a great company.
[Let Them Respond And Give You Feedback]
----
Since I’m the [User Title] and because I had a great experience I wanted to do something special for you. We have a spot that has opened up for 1 company in our FREE "Social Media Makeover" program that can help businesses get more customers.
Skip To "Say This To NON-OPTIN LEADS"
[#4 OPENING] [Companies You've Been Referred To]
This is [User Full Name] I’m the [User Title] at [User Company]. And I was talking to my
[Referrers Relationship Mom/Friend/Neighbor]
[Referrers Name] who's a raving [customer/patient/client] of yours.
They said...
[GIVE 1 OR 2 SENTENCES About Why The Company Is So Good]
Honestly, I wish MORE PEOPLE knew about the great the service you provide. Are you aware of what raving fans you have?
So I wanted to call you because we have a spot that has opened up for 1 company in our FREE "Social Media Makeover" program that can help businesses get more customers.
Skip To "Say This To NON-OPTIN LEADS"
[#5 OPENING] [Companies That Have Said [NO] “Not Interested” To You]
Hi, This is [User Full Name] I’m the [User Title] at [User Company] and we spoke a while back about a NEW Online Marketing program that we had just released. It offered the ability to get you more customers, and I think it was because of timing, you said “No.” But our conversation made an impression on me and I really liked your business.
So we are releasing a completely NEW limited FREE "Social Media Makeover" program and you came to mind because I think it could really help your company
.Skip To "Say This To NON-OPTIN LEADS"
[#6 OPENING] [Current Customers And Past Ex-Customers]
Hi, its [User Full Name] with [User Company]. How have you been?
[Allow for a few moments of light conversation]
We’ve been doing really well. Actually you may not know this, but you're one of my favorite businesses to work with. So something new has come up that I wanted to give you EXCLUSIVE ACCESS to it.
We are just about to release a new service to the marketplace, and I know we are going to get really busy… FAST. So before we release it to the public I wanted to give you something special that nobody even has access to yet.
Skip To "Say This To NON-OPTIN LEADS"
[#7 OPENING] [Companies That Do Social Media/Facebooks Ads]
Hi, This is [User Full Name] I’m the [User Title] at [User Company]. My research team asked me to call you because of your reputation online and found you're doing some innovative marketing strategies with Social Media.
Have you read some of your reviews online lately?
[Allow for a few moments for them to talk, but no matter what they say continue...]
Now out of 100's of companies they've researched, you were to take part in a New limited FREE "Social Media Makeover" program that we are opening up for 1 [1st Category] In [City] in to help them get more [Clients/Customers]. Now I realize there is a lot of other [1st Category], I have an entire list of your competitors, but it’s our reputation that stood out.
--------------------------------------------------------------------------------------------------------------
CONTINUED.... "NON-OPTIN LEADS" SCRIPT
--------------------------------------------------------------------------------------------------------
Our limited FREE "Social Media Makeover" program consists of simply giving you over $500 HIGH ENGAGING 30 Day Social content package for your social media. There's nothing to buy or purchase. Your social content package is the selection for 30 days of highly engaging content with artwork and curated posts that can be shared to your Facebook page, your Twitter, Linkedin, and other social media sites. If done right, you can use it to engage and convert more customers.
We have an ONLINE Social Media department that from time to time have spots open and we give away those spots to small businesses to help them get more customers.
To participate in the limited FREE "Social Media Makeover" and get a $500 free 30-day Social content package:
1. I can send you an invitation
2. Inside the invitation, you set up your account where we would add the content.
3. Usually within 48 - 72 hours our team will give you your content package.
You get to choose which Social media site you want us to create it for, like Facebook or Linked in.
So again, there's no catch, our team of expert will do it all for free and all we ask is for you to give us some feedback on your experience. That's all!
Are you in front of your computer?
[If NO They Are NOT In Front Of Their Computer]
What's the best email, I'll email you the invitation. If I get that out to you
Today, do you think you can open it, and set up your account by the end of the day so we can start working on your social media content? It only takes about 2 minutes.
[If YES They Are In Front Of Their Computer]
Great, type this into your browser.
[Spell Out For Them The Landing Page LINK]
example: Mydomain.socialsite.com
Or Http://whitelabelURL.com
[Make Sure You Create Personalized URL]
Step 1: Click the "Get My Free 30-day Social content package" Button
Step 2: You will see a list of top engaging social media designs to choose from.
Listen to the 60-second video and choose a Social content package Design. I'll wait.
Step 3: Fill out your company info and your contact info. I can wait.
So that was easy right :)
>>>>>>>>> "Say This To LEAD MAG OPTIN LEADS"
[[[[[[[[ OPTIONAL SOCIAL MEDIA STATS (FROM LEAD KAHUNA) ] ]]]]]]]]]]]]]
Facebook Page: [Facebook URL]
Likes: [FB Likes Total]
Talked About This: [FB Talked About Total]
Posted Last: [FB Last Day Posted]
Posts Last 30 Days: [FB Post 30 Days]
[[[[[[[[ OPTIONAL SOCIAL MEDIA STATS (UP TO YOU TO USE THEM) ] ]]]]]]]]]]]]]
So, my next step is that I’m going to assign this to one of our "Top Curators", but before I do, I just had a few questions. I’m on your website now. You’ve got some great products/services.
I noticed you have about [FB Likes Total] Facebook likes, and you’ve made [FB Post 30 Days] posts in the last 30 days.
Q1) So Is there a specific product or service that you would feature in the content you share?
Q2) Is there a specific resource you like
Q3) OK, well a 30-day social content package can cover a lot of ground, so there is a lot we can talk about. We could:
- Show off your knowledge as a Market Leader by sharing the news for your niche
- Brand a Product or Service You Have
- Engage your followers with Quotes, Jokes, Do-it-Yourself Articles, Throwbacks, This-VS-That, Questions, Quizzes, etc
We recommend a combination of the topics above for the highest engagement values.
[Wait For What They Have To Say]
The REASON I RECOMMEND to have a variety of entertaining as well as professional content …71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. So, posting engaging content to your social media on a regular basis promotes your company as a company that gives 5-star service and increases brand engagement and help win new customers.
[SEED PLANT] You know a lot of businesses don’t update their social media pages regularly or create posts to brand their business... I’m surprised because by staying in front of prospects they engage them and help generate sales. Now I’m curious….
This was a great meeting. I’ve got everything we need for our team to get started.
Q4 ) Last question. We’ve got a really tight schedule, what time do you have on _____________ or ____________ that you can be in front of your computer for 15 minutes where we can call you and show your 30 days social content package?
Great did you have any last questions?
[IF YOU ARE GETTING NO SHOWS... SAY THIS NEXT]
Good I just want to confirm that __________ on _____________ is good for you because although the $500 content package is free... if we have to reschedule and reallocate our curators and resources on our end, we have a rescheduling fee of $399. So that ___________ on __________ is good?
Thanks again for your time today and we look forward to talking to you soon.
Related Articles:
What Presentation Slides Can I Use for My Sales with Bright Social
How to Present the Trust Trigger Offer
How to Attract Leads with a Free Offer of Social Media Content
How to Sell Core Offers and Make Residual Income with Bright Social
What Is the Social Content Recipe and How to Present It