To minimize the amount of bounced emails from your Social Covers campaigns, it is necessary to set up an SPF record on your sending domain. 

What is SPF?

Sender Policy Framework (SPF) is a method of fighting spam. As more time passes, this protocol will be used as one of the standard fighting spam methods on the Internet. An SPF record is a TXT record that is part of a domain's DNS zone file. The TXT record specifies a list of authorized hostnames and IP addresses that mail can originate from for a given domain name. 

Once this entry is placed within the DNS zone, no further configuration is necessary to take advantage of servers that incorporate SPF checking into their anti-spam systems. An SPF record is added the same way as a regular A, MX, or CNAME record.

What is the SPF Record That I Need to Install?

Here is the SPF record that you need to set up on your sending domain: 

v=spf1 +a +mx +ip4:72.52.238.75
 ~all

How do I set up the SPF Record on my Domain?

Complete the following steps set up the SPF record on your domain:

Step 1. Log into your Domain Management Account.

Step 2. Go to Domains.

Step 3. Next to the domain, you need to manage, under the Action section, click the Manage DNS button

Step 4. At the bottom of the Records section, click Add and select TXT from the menu.

Step 5. Complete the following fields:

• Host - Enter the hostname for the TXT record. For example, type @ to map the record directly to your domain name, or enter the subdomain of your hostnames (labeled Host), such as www or FTP.
  
  
• TXT Value - Enter the value you need to assign to the record.
  
  
• Select how long the server should cache the information. This is called TTL (Time to Live). 
  
  Example: 1 Hour.

Step 6. For a TXT SPF record, enter the SPF rule in the TXT Value field:

v=spf1 +a +mx +ip4:34.193.217.87 ~all

Step 7. Click Save to commit the changes

The use of public email domains, like gmail.com, hotmail.com, yahoo.com, aol.com, etc., leads to many bounces. Please use the proprietary domain names for emails like John@Mybusiness.com instead of John@gmail.com.

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