See The "Secret Message Strategy" At 30:09 -  
Lead Magnet Secret Message

See The "6 Script Strategies" at 40:50 -
6 Script Strategies for Marketing Your Lead Magnet

See The  "4 Step Email Sequence" -
Lead Magnet Email Offer

Inside MasterClass One we covered - - 
# Setting up your Agency Brandsite in 20 Minutes
# Creating your Lead Magnet to use in under 10 minutes
# Fulfilling on your first Lead Magnet in under 10 minutes
# And 3 NEW Client-Getting Strategies

Other Resources:
# Lead Magnet Scripts