Introduction 

In this article, we will work through the Funnel Analytics for the landing pages. 

Funnel analysis involves mapping and analyzing a series of events that lead towards a defined goal, like an advertisement-to-purchase journey in online advertising, or the flow that starts with user engagement in a mobile app and ends in a sale.

Funnel analytics inside the Bright Social Landing Pages Dashboard allows you to monitor your funnels easily. Your funnel analytics can provide valuable information about how your Prospects become your Leads. Your funnel analytics includes a color-coded heat map.

Understanding Your Funnel Analytics 

Complete the following steps to view and understand your funnel analytics:

Step 1. Click Landing Pages from the main dashboard.

Step 2. Click the Dashboard Page icon on the landing page that you want to set up.

Step 3. Click the Funnel Details tab.

Step 4. In this area, you will be able to see the number of clicks, prospects who left their contact information, and prospects who left their business’s information.

Step 5. With the help of the analytics graphs, this will help you spot different trends.

Step 6. To see the latest leads that came in through your funnel, click the Leads tab.

Step 7. Click the Anonymous Visitors tab to view all your anonymous visitors.

Anonymous visitors are persons who visited your funnel site but did not leave their contact details. Using the IP addresses that are listed on this tab, you can already identify the geographical locations where your funnel are accessed more.

Related Articles:

Landing Page Analytics
Retargeting Settings
Lead Automation
Configuration Page Configurations
Editing Funnels