Your search will return various data points for each Lead. Data points refer to individual pieces of information that are collected. Here is a breakdown of the various data points and terms used in Website Spy:

1. Keyword - The term or phrase used to search for leads or target specific types of businesses or industries.

2. Company Name - The official name of the business.

3. Address - The physical location of the business.

4. City - The name of the city where the business is located.

5. State/Region - The state or region where the business is located.

6. Postal Code - The postal code or zip code of the business.

7. Country - The country where the business is located.

8. Website URL - The web address of the business's website.

9. Phone - The phone number associated with the business.

10. Email - The email address associated with the business.

11. 1st Category - The primary category or industry that the business falls under as listed on Google My Business.

12. Google+ URL - The web address of the business's Google+ page.

13. Google Reviews # - The total number of reviews the business has received on Google.

14. Google+ Score - The average rating of the business on Google+.

15. Desktop Site Load Time - The time it takes for the business's website to load on a desktop computer.

16. Mobile Site Load Time - The time it takes for the business's website to load on a mobile device.

17. Video On Homepage - Whether or not the business's website has a video on the homepage.

18. Ranking On The 1st Page - If the business is ranking on the first page of Google search results.

19. Google Owner Verified - Whether or not the business's Google listing has been verified by the owner.

20. Google My Business Videos - How many uploaded videos on the company Google My Business page.

21. Citations - The number of times the business's name, address, and phone number appear on other websites.

22. Google Analytics - Whether or not the business has Google Analytics set up on their website.

23. Website Title - The title of the business's website as it appears in the search results.

24. Website Meta Description - The brief description of the business's website that appears in the search results.

25. Website Backlinks - The number of other websites that link back to the business's website.

26. Keyword In Title - Whether or not the targeted keyword appears in the website title.

27. Keyword In Metatext - Whether or not the targeted keyword appears in the website's meta description.

28. Keyword In H1 - Whether or not the targeted keyword appears in the website's H1 tag.

29. Keyword In H2 - Whether or not the targeted keyword appears in the website's H2 tag.

30. H1 # - The number of H1 tags on the business's website.

31. H2 # - The number of H2 tags on the business's website.

Overall, these data points provided by Website Spy give a comprehensive picture of a business's online presence and can be used to identify potential leads or assess the competitive landscape in a particular industry or location.