This article is a live critique a new Lead Kahuna user that wrote a well-written Cold Email Marketing email, which was caught by spam filters. David Sprague explains the secrets of why this email was caught by spam and how you can avoid spam filters.

The following list is a list of general rules that you should follow:

1. Avoid SPAM words. 
2. Set your emails to be sent 15-20 seconds after the previous email. 
3. Warm your email address and domain to reflect legitimate use. 
4. Set up for your SPF record. 
5. Personalize your communication. 
6. Add value to your emails. 
7. Have a conversation. 
8. Add a call to action.