Introduction
In this article we will talk about the Lead Gen Campaigns which are a simple way to get quick turn arounds with your Sales funnel for Bright Social.
Your Lead Gen Campaigns and Quickstart Training
Step 1. Prepare a list of businesses that you would like to target. Among them there are qualified leads like
Step 2. Navigate to Lead Gen Campaigns.
Step 3. Click Create a Lead Gen Campaign.
Step 4. Complete the company information about your prospect.
Step 5. Research Social Media for the Business.
The data for the Facebook page engagement in the last 30 days will be used in your email sequence to that business.
Step 6. Customize the details for your email sequence.
Setup the premise for the conversation (how do you know that business and what's your feedback for them), what niche of the business that is and what buyer type it is.
Step 7. Find five Emails in the sequence that you can send to the business. Feel free to customize it further, but it's ready to go as it is.
Once you are done, click Finish to send the emails out.
After that please follow the steps for "Sales Strategy" outlined in the article "How to land customers with Bright Social"
Then Book your Quickstart into Sales Strategy to get an insight on how the sales process works.
If you wish, you can review a previous recording of a Quickstart and navigate to our "Social Marketing Sales Map"
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