Ad Kahuna: 5 day Fire Sale
Day 1
Subject: Your Ads Need Your Approval
[POC First Name][Ind. First Name],
Out of 47 other businesses in the local area, your name came to the top of our list. My research team found online reviews like this one:
[Google Good Review]
I'm a Branding Analyst with [User Company] and we've been researching some of the best
[1st Category]s in the [State (Mailing)]area.
We're just about to close our beta program where we cover all the costs of designing a $500 online ad at no cost.
There's no catch, we designed the beta program in order to help local businesses like yourself increase your brand awareness and get more customers.
Your Invitation Link: [Campaign Link]
We have 1 spot that's opened up in our schedule and we would like give that spot to you if you like to get more exposure and we will cover all the costs.
There's nothing to purchase, we're covering the costs to design and ad that can be a:
1. Branding Ad
2. Service Ad
3. Offer Ad
4. Product Ad
It's part of a "Beta Program" to help local businesses in cities like [City (Mailing)].
We have a private page we've setup that can give you more details.
Beta Program Page
Reply back to let me know if you're interested and I can answer any questions you have.
I know you're probably really busy but this is a limited program that we are shutting down soon.
It's a sizable production and I just needed to know if getting more exposure is something your interested in.
Again, the production costs are already taken care of. So there's no costs to you at all.
Email me back either way or see your Invitation Page link.
Sincerely,
[User Signature]
P.S. Thanks for your time, and I look forward to hearing from you.
Day 2
Subject: Follow Up: Custom Ad Design For You
[POC First Name][Ind. First Name],
Sorry I wasn't able to get a hold of you yesterday.
I emailed you to follow up on the "Branding Ad" we are interested in doing for you.
I'm a Branding Analyst with [User Company] and we have a spot that's opened up in our Beta program to design a $500 ad for you at no cost.
Link To Your Invitation: [Campaign Link]
Again, we've already covered all all the production costs to design the ad. It's 100% underwritten.
The Beta program is focused on increasing a businesses brand in the [City (Mailing)] marketplace.
As I mentioned yesterday, out of the the top 47 businesses in [State (Mailing)], you made the list as one of our 1st choices because of the reviews you have online.
Email me back if you’re interested in taking this spot. Again, we are underwriting all the costs of production.
Better yet, just let me know what would be a good time to follow up later today or just go to your invitation page.
Your Invitation: [Campaign Link]
I really need to get hold of you by the end of the day.
I look forward to speaking with you. Again my number is
[User Contact Phone].
Sincerely,
[User Signature]
P.S. It's pretty likely that if you use the Ad on your website you can lot of exposure online.
We've even had several beta testers experience getting customers after using their ad online.
Day 3
Subject: Deadline Tomorrow: Your Custom Ad
[POC First Name][Ind. First Name],
I've really had a hard time getting a hold of you.
To be clear, this $500 online Ad we are creating is about branding your company as a "Market Leader" and we are underwriting all the costs of production.
We've already scheduled the Concept Team and Design Team for this spot in our Beta program.
Link To Your Invitation [Campaign Link]
Just reply back to me and I can answer any questions you have.
On my side, I just have a few questions regarding whether the Ad should focus on "Branding" or an "Offer."
So if you're not interested just reply back and let me know.
Either way I really need to get a hold of you today. Please call me at [User Contact Phone].
Sincerely,
[User Signature]
P.S. As I mentioned in my last email it's pretty likely if you use this type of Ad on your website you will get a lot of exposure online. We've even had several beta testers experience getting customers after using our branding ads.
Day 4
Subject: Deadline Today: 5 PM Your Custom Ad
[POC First Name][Ind. First Name],
This is that last change I have… because my deadline is at 5 pm PST today.I’ll get right to the point.
1. Your Ads Aren’t Correctly Done
2. We Will Create One For You At NO COST… There’s No Catch
3. Our Beta program underwrites all the cost of design
If I don’t hear from you today, here’s a list of other [1st Category] that we will give your spot to.
[List Of Competitors]
Just reply back to me and I can answer any questions you have or go to your invitation and just choose an ad you would like us to create for you.
Link To Your Invitation [Campaign Link]
Either way I really need to get a hold of you today. Please call me at [User Contact Phone].
Sincerely,
[User Signature]
P.S. I’ve been trying for 4 days to get a hold of you, so unfortunately today at 5 pm
PST is my deadline. Please “Reply” back and let me know if you're interested, or I should “Give your spot away.”
Day 5
Subject: Sorry We Went With Someone Else As A Market Leader
[POC First Name][Ind. First Name],
I just thought I'd send you an email letting you know we decided to go with someone else.
They might be a competitor of yours, but you were one of our top choices.
I spent a week trying to get a hold of you and I'm sorry we weren't able to touch base and get you scheduled.
We were hoping to create a free ad for you to show off your brand and your offer.
Again, I'm sorry we weren't able to connect and we've closed the opportunity.
Sincerely,
[User Signature]
P.S. Moving forward, because of your reputation, please just let me know if you'd be open to any beta spots that might open up 3-6 months from now.
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