Part 1: Ad Design Call

Start Time: 18:06

End Time: 39:43

Hey, first of all I want to welcome you to our Beta Program. This is our Ad-Design Call. 

In our Ad-Design Call today, we're going to talk a little about what display ad marketing really is. And then I want to get the production details where you can collect the things that we need so we can actually create your ad sets.

And then I want to show you step by step how we can leverage those ads especially the power of reputation.

Now most business owners today feel like they're overwhelmed and they really don't know where to start.

As a matter of fact, the businesses I speak with, are really finding... are really struggling... an easy way to get ahead of the competition.

And some are really just plain stuck. And they don't have the budgets for advertising and branding.

Well, this beta is designed to help solve all 3 for you.

Now, it all starts by understanding two of the most powerful strategies that are in online marketing today.

One is called Digital Display Ad Marketing. And there's called Reputation Marketing.

Now, what are Digital Display Ads?

So, the ads that we're creating for you are simply those ads that you see that show up in different sizes in different websites, apps, right? If you're on CNN, or WebMD or ESPN, BusinessWeek.. all these different ads show up all over the place. It's the largest way.. the largest industry right now for online marketing. 

Well, there's really a check.. uhm, only the big companies because of all the huge expense that's involved. We're literally changing the entire industry.

And let me give you an example. Because I wanna give you a comparison between PPC which is Google's Pay Per Click and Digital Display Advertising.

Now PPC Marketing is placing your ad (typically text ads) in front of someone based on the keywords that they're searching for. 

So I may type in AC Repair or Air Conditioning Service. As opposed to Digital Ads Display where you're placing your ads on websites based on your target market's interests.

So if they were going to a Health site, or they're going to a.. uhm Sports site. Or they're going to a Do-It-Yourself site. Or they're going to an entrepreneur dot com or they're in Business. So it all depends on the site's interests.

Now, in PPC you're paying based on the click. And they can range from $20 a click to $80 for 1 single person that comes to your site. And there's no branding or way to follow up people that click on your ad.

So you have to convert... It's critical for you to actually convert because you're paying $80 for 1 person to come to your site. I mean it's incredibly expensive. And that's why a lot of businesses don't do this. More importantly, a lot of businesses that do it, spend a tremendous amount of money with not a lot of great return on investment.

On the other hand, Digital Ad Display, you're paying by the Impression and not Click. It can range from $25-$50 per 1000 Impressions. So you can literally get in front of a thousand people. So if you get a thousand clicks, or you get no clicks at all, you're still paying pretty much the same amount of money.

Now this also gives you Long Term Branding and the ability to follow up with visitors based on their engagement level. So this means that you can stay in front of clients and customers, in front of prospects over and over every single day for weeks and months to come until they're ready to buy. 

And let's say they went to  your Contact Us page. Well, you can send a different ad to someone that went to your Contact Us page as opposed to someone that just came to the front page of your website. Because you know the people that go to your Contact Us page are very interested in contacting you. But maybe it's 11 o'clock at night, right? So you may want to send them a different ad to show them a different ad than someone that just came to your main website. 

Now, there are 2 types of Display Ad Marketing. 

One is called Retargeting where 96% of visitors that come to your site do not contact you. 

And then the other is what we call Cold Ad Traffic. This is where we drive new sets of eyeballs. New people that don't know anything about you, have never seen or visited your website. They're gonna show up the first time. 

Now, with Retargeting, someone visits your site, what we can do is capture a hundred percent of every single visitor by dropping a small, little code in the browser called a pixel. And then we can market only your website visitors at any other site. So this is incredibly targeted. 

Well, other companies spend tens of thousands of dollars a day, to be at ESPN or to be at Yahoo! or to be on Business or Health or at any other site. It costs less than a postcard for you to market that visitor, on literally hundreds of different sites wherever they go online. So you can follow them from 1 to 3 months until they're ready to buy.

Now on the other hand, Cold Ad Traffic, we place ads on sites that your market is interested in. And then what we do is we market those visitors and only those visitors from that specific city. 

So what we do is we literally draw a line or a circle or on a certain zip code or a certain city. And we say, look, anyone that shows up at these types of sites that live in this area, we want to show your ad to. And that's called geo-targeting. So we're not showing to everyone in the US, only that your specific target market that you want to see those ads. And then you can also split test your offers, reputation, branding ads to maximize the clicks. 

So what we find is that the more different ads you show someone, the better reaction you're gonna get. And I'll explain that in a little bit. 

So we did some research on how companies are using these strategies and what we found was really incredible. 

One is that the US Digital Display Ad Spending surpassed Search in 2016. 

Now if you look here, you can see that every year companies for the next 3 or 4 years are gonna spend more and more and more money at digital ads versus search. So everyone that's spending money on PPC and that very expensive type of advertising, they're realizing that display ads are less expensive and very, very effective for their marketing. 

As a matter of fact, "Within the display umbrella, advertisers will invest the most on what we call "banners and others," a category that includes many types of native ads and ads on popular social sites like Facebook and Twitter." 

And that's why we created all these different sizes for you and we're gonna create with your ad sets. So you can use these ads for years to come and put them on all types of different sites that get your message out in the marketplace.

Now this is interesting. Something else happened in 2016 that no one knew. And that digital advertising surpassed TV advertising. That means of all the big money that is spent on television advertising, more companies are spending money on digital advertising because of its effectiveness. 

Now here's interesting. Look at this next few years. Currently it's a $37 billion industry going to $46 billion industry growth in just a few years. 

So more and more companies are doing this. More importantly, this is what your competition is doing. 

And so it's critical that each business understands that's just how digital advertising can help them but also exactly what they can do in digital advertising to help you become more effective. 

So here's the big question: What is the best thing to market with your Online Display Ads?

So with these ads that we're giving you, what do you think the best thing would be that you can actually market on them?

Would it be a logo? Your tagline? Maybe a Product? Service? Special Offer? Free Report?

Well, we stopped guessing. And we did a focus group on what people are looking for. And discovered something that can help you dominate the marketplace. 

We found that 92% of consumers now read online reviews for local businesses. 

And here's what we found. We found that people are looking just not for the product or service, but they're looking for the most reputable company to do business with. 

As a matter of fact, Reputation Marketing or Reputation is so powerful to market online that after being referred to business, 300 people responded: "What do I do next? I go online to find the company information and search for the company." 

So think of it. When Joann refers to Sally. Sally doesn't pick up the phone and call you. The first thing she does is look you up online to search and research about you. And 82.. 92.. I mean whatever percentage you want to subscribe to that based on the stats, they're looking for a reputable company to do business with. 

So what we found is that marketing your reputation online with digital ad display is a powerful strategy. 

And what we did is we went a little further. And we ask, look.. When we go online to look for the company information, what type of information are you looking for? 

We found that 52% look for company reviews. 

Now with the definition of Reputation Marketing

So in Wikipedia, it’s really a brand new marriage of the 2 major fields that have been out there forever: Reputation Management and  Brand Marketing.

And so what we did is we combined them together with a brand new strategy called: Reputation Marketing --which  is building a 5 Star reputation and then marketing that reputation to get more customers. 

As a matter of fact, I want to show you. This is one of the highest converting ads that we had for an HVAC company. It's a case study we did. And you can see, it's very simple. We show an ad or photo of their service and then we show a review from a customer. 

Your market, people that are going to your website and not picking up the phone calling you, they're looking for the most reputable company to do business with. 

For you to be able to create an ad and then be able to follow them and stay to inform them, as you being that company is gonna make a world of difference. 

Now using ads to market reputation was only 1 of 3 effective ways to market your business that we found. 

But here's the HUGE Problem that we're helping solve. There are hundreds of different ad networks that represent different sites to place ads. There's Facebook, Instagram, Google Network, YouTube and hundreds of others. 

And there are millions of websites, apps and software and they all use these different sizes. Facebook uses a different size of ads than YouTube does. Instagram uses a different size than Google does. So every business needs at least 15-20 ad sizes. And that can be very expensive. It can cost between $600-800 per ad set. 

And so the bottomline, we have a simple idea. 

- Make ad creation cost effective. 

- Allow businesses to retarget 100% of their visitors and not lose that 96%.

- Help businesses market their business at an effective and lower cost. 

Well, that's why we created the Beta Program. To help you do what only big companies can do because they can be more effective than SEO, PPC and Television advertising. And that's why so many companies are doing it. 

Our Beta Program gives you benefits without the major costs. 

And all we need is... right now.. 

- I want to take a few minutes to confirm your Company Name Spelling. Is it an Inc. or an LLC?

- Confirm the phone number that you would like to use. 

- Choose a few reviews that you would like to promote.

- Confirm your Website URL.

- And your main branding color is blue, correct?

- Your Company Logo. 

- And then the ability to get access to your webmaster so we can set up your retargeting or access to your website using a password so we can put that retargeting code on. As well as you know, put your ads on as well. 

- And then I'd like to confirm the technical sign off date where we can set up and show you all the ads for your approval. 

- And then one of the requirements that we have is that you will give us 3 referrals of other businesses for our free offer. 

- And then on a tech note final, so we can get your feedback. 

- And I see here that you have already paid for your beta setup costs. 

If not, we need to get that right now before we move forward. Now, I'm gonna stop right here with the presentation. 

Does everybody see that it's only about 8-10minutes of education. And we're gonna stop and have a conversation. And we're gonna intake all the information we need. Any questions on that? Any questions on that at all?

Put yes in the chat box if you're asking a question and you're good to go. Any questions on this, yes?

Clear? Crystal clear?

Is there anything difficult that I'm doing that you can't do?

Is there anything that you think that might be overwhelming that I can help out with?

Now are we clear?

Yes? Good? Alright!

We'll keep going. 

So I wanna officially welcome you to our Beta. 

These are ads that position you as the Market Leader. 

And what we're gonna do is we're gonna design 3 Professional Ad Designs. The ones that we already did for you and plus we'll do some updates if needed which is over $1000 in just ad creation.

And then what we're gonna do is we're literally gonna create 69 different ad sizes for you. So we'll have our redesign team redesign them into all types of sizes and different ad sets or different ads that you can use. Everything from Twitter to Facebook to mobile, to desktop you name it. Almost everything that you're gonna need is gonna be what we'll create for you. 

And then we're gonna Setup your Website Retargeting. 

And then we're also going to set up each ad on the next 90 days that will rotate on your website. 

So all together, these will be over $3000 in services that we're doing for only $299. 

Now when we release to the public, this will be a $1495 program after the beta. Because there's really 5 powerful reasons why when you take advantage of this. 

One, you position yourself as a market leader for very little cost. I mean you can't even get a postcard campaign out for less than a few thousand dollars. But now someone can now be able to position themselves as a market leader with their 5 star reputation all over the web sitting in front of tens of thousands of people on a monthly basis. 

Retargeting 100% of the customers and staying in front of them until they're ready to buy. I mean this alone, to be able to see your perfectly qualified customer that lands on your site but doesn't pick up the phone to call. Because they're distracted. Maybe they're in the middle of dinner, maybe they're on the phone, maybe they're on the stoplight, right? They don't have time to pick up the phone to call. 

But then they get distracted and then they go on somewhere else. You want to capture those people, bring them back. 

To really get in front of 1000's of new customers each and every month. There are thousands of people in the area. They go online, searching for your services each and every month. And so you'll have the ability to get in front of them with these ads. 

And also, the ability to change ads instantly based on a visitor's interest or behavior. This may be a little bit more advanced technique. But what we're able to do is based on where they land on your website, even how long they stay or what pages they actually look at. For instance, if you're gonna have someone that can sign up for a free consultation or a free offer or a discount offer or event go to an order page. 

If they have... go to that and then.. ugh.. I just don't have the time right now or ask second thoughts and they abandon that page. We can send those visitors a completely different offer. Something like, "Hey, it looks like you missed out on our offer." With a completely different ad that someone actually visited your main website. 

So this is the ability that you have in the future to do this. 

And also Market your Reputation, market your brand and market your offers. 

So 5 powerful reasons. So the next step is our Technical Sign Off. So we'll complete the ads and we'll release them to you at the technical sign off meeting where you can review the ads and then approve them. 

And then at that time, what I'd like you to do is show you a strategy that you can leverage this ads to help you get more customers. 

Sounds good? Okay, good! Let's confirm the Technical Sign Off Date. 

Okay, any questions on this? Any questions on a very simple, casual 15 minute meeting for you to send out your authority to build trust, to educate them and to solve the problem. So.. put in the chat box, what's the problem that I set up? What's the problem that I set up?

Do you ever get that? What's the problem that I set up? 

Christopher what is it? Caroline? What do you think it is? 

How to leverage and get more customers. Yeah, that's it, right there. What else?

You're losing website visitors? Dave, awesome! 

What else? 

It's too expensive for most businesses.. Aww you heard that huh? Right? 

You're gonna provide the solution they normally could not afford. Right? 

The different sizes. The number of uhm, the number of different ads needed. The different types of ads, Aha! So this is a big one, I hope you solve this. 

I hinted about 3 different types of offers. Or I'm sorry, ads. 

Reputation, offer and branding. 

It was subtle. I also said this is only one of 3. You see, I'm opening a loop. Does anybody see that right there? 

Reputation is the only one. Now why am I going-- leaving you with reputation on this. Why am I leaning on reputation? Why is it? Why do you think reputation... I'm not hitting offers, I'm not hitting branding. 'Coz we could flip it right? We could say, you know here's .. 3 offer ads. 

'Coz, it's the easiest to create. Huh. I don't want you getting stuck about "Oh I have to create this offer ads that are branding ads that are reputation ads. Right? 

Just use 3 rep ads. We built enough proof in here that's all they need is rep ad. <inaudible> 

But then if you do 3 rep ads, what are you missing? Do you see that?

Now if you would have to do 1 of 3, you did 1 offer, 1 branding and 1 rep, that will take you more time, more work and they would feel at least they had 1 of each. When you only do one of them that means they're missing the other 2. 

Does everybody... I hope I'm getting to the deep psychology here. And by this time, in the mastermind you're ready for it to go while there's so much built in here. That it would take 6 months / a year for any, each individual one of us to be able to build this for our own business. Does that make sense?

So does everybody see  put in the chat box if you can see, we want to focus on rep ads and we also, want to make sure the reason why we're doing that is to so that we can talk about offer and branding. They don't have those and they want that. 

Have we got that? Okay, good. 

So as you go through this, I encourage you to watch this training a second or third time, right? That you're gonna start to see how easy this can be. But all the psychology that plays out. 

Okay, so now, let's get into the technical sign off. 



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