Use this script to call the qualify the Decision Maker while also getting them to commit to the next meeting
Hi [Owner name],
I'm a Field Producer with (Your Company.tv)
We are producing an online episode for “Show Name” where we interview one expert on the topic of “How To Find The Best [Niche]”
We found there are 1000’s of people that go online looking for a [Niche: dentist Doctor etc] and we would like to produce a segment to educate consumers on this topic, and based on our internal research the last few weeks, out of the top 11 companies we thought you would be a great expert.
How long have you been in the industry?
Any idea what your reputation is online?
Our research shows:
Our production expertise is reputation marketing and PR, and typically a segment like this would cost a few thousand dollars, but we are in beta right now, so this [Show Name] we are going to cover all the production costs of getting a spokes model to host the segment, as well as studio, graphics animation and editing.
Let me show you a similar segment
FEATURE 1) We need your feedback, because this is part of an overall strategy to help local businesses with their Brand, Social Media, SEO, and Reputation and help businesses to get more customers.... we require each participant to learn how they can best use this interview for their marketing and give us feedback on their experience. Are you good with giving us your feedback?
FEATURE 2 ) We are looking for 3 Referrals Of Other Reputable Small Businesses That Can Be A Part Of The Beta. This will help us in building our portfolio of interviews. Sound good?
FEATURE 3) We've got some small syndication costs we can’t get around. Typically for optimizing and syndicating a video we would charge $500 - $700 But because this is in beta, we are asking just to help us cover some costs of [$199 - $299] to syndicate the video so we can broadcast it on Facebook, Youtube, twitter and other places online for customers to find. Sound Good?
Again, Typically a production like this would cost a lot but we are picking up all the production expenses, All we are asking is ONLY [$199 - $299] to help pay for some of the syndication costs.
Now before I approve the production costs, I have to understand 3 important things:
#1) WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS?
And this is the most important to me… Obviously we want to work with a company that has a good reputation. I’d like to takes some notes:
- What makes you unique in the marketplace? What do you do differently than you competition?
- What type of marketing are you doing to get message out?
- What are you spending a month trying to get your message out?
Sounds great. I think this will be a great interview. So the way we will do this interview is online, where we don’t even have to come to your office. We will film you through a dedicated video feed right from the camera in your computer. I’ll be writing a script outline for you to follow. When it comes to interviews everyone wants sound bites, so we’ll start by doing a dress rehearsal.
#2) Dress Rehearsal Scheduled
What time on ______________ do you have available for the Dress Rehearsal on [48 Hours Later]
#3) FILM DAY Scheduled
So the last thing is Film Day. Where we will film the actual interview. The interview is only a few minutes, but we might want to have a few takes on it. So we’ll need about 45 minutes to make sure we get a great interview.
What time on ________________ the _________ do you have available for that call?
Ok I’ve got your scheduled for:
____________ at ___________ for a Pre-Production Call
____________at ___________ For technical Sign Off Meeting
Sounds like this is going to be a great segment. I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.
I’ll send you an email with some notes from our conversation, what’s the best email for you? And direct number?
[OPTIONAL] Can you go to www.site.com/interview
You’ll see there scheduling page. That will come right to after you've finished it.
Can you just fill in your Name, Company Name, phone and email?
Great, just let me know when your done.
Next click “Next Step” so here’s where you cover the syndication costs.
Once you complete this, I’ll have everything set up on our end.
What questions do you have?
Great, I look forward to working with you, and if you have any questions, I’ll send my contact information in my follow up email for you.
Great, we will talk soon.