>>>> COLD OPENING <<<<  Presentation

[Decision Maker] I know that you’ve got a great business and, after talking with you and doing research on your company I believe I can help give YOU a strategy that can position your company as the “Market Leader” and drive more [buyer type]s.

>>> UPSELL OPENING <<<<  Tech Sign Off

[Decision Maker] I’m really excited for you to see what we’ve created for you.  And as I mentioned in our last meeting, I have a strategy that I want to show you that helps you position your company as the “Market Leader”  and drive more [buyer type]s.

As I give you the strategy, I need to ask you a few “Thought Provoking” questions and as I listen to your answers, if I don’t think I’m the right marketing consultant to serve you, I’ll let you know right away.

In addition, I’ll give you the STEP-BY-STEP process of getting YOU [Big Benefit Statement], and if you don’t think you’re the right customer for my services, feel free to let me know.

Fair Enough?

[Decision Maker], we are scheduled for a 45-minute strategy session, during our time I want to make sure you know what your options are when we are finished:

Option 1:

You DON’T HAVE TO DO ANYTHING. I’ll do my best to give you all the information you need and if you're not ready to make a decision to position your company to get more [buyer type]s, that’s fine.

Option 2:

You can work with a more traditional marketing company. If you think my strategy for doing business isn’t for you, just let me know and I can even refer you to a more traditional agency that might fit your needs.

Option 3:

You can work with me and we can start helping you get more [buyer types]s right away. So we both know the best way to move forward, you can choose:

Option 1: Do Nothing At All

Option 2: Work With Someone Else

Or Option 3: Work With Me

Sound Good?

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