Traffic Fuel Training #9

 Success Stories

• After 4 days, CPC went up to $0.45 per click cold campaign.

• CTR:                 0.206%
• Impressions:    38358
• Clicks:              79
• Spent:              $35.3
• CPC:                 $0.45

• For my very first TF client I collected the audience for a little bit before starting him on paid ads. Since that time we have not only more than doubled the main audience but also built his EBook audience from 0 to 83.

Looking good for 5 days, new campaign for July.

• CTR:                 0.3597%
• Impressions:    2224
• Clicks:              $13.85
• CPC:                 $1.73

• 6 weeks for my custom framing client. All traffic, cold traffic and retargeting traffic images. The retarget at $0.07 CPC is crazy!

• CTR:                 0.2905%                                  CTR:                 2.9883%
• Impressions:    86064                                      Impressions:    7368
• Clicks:              250                                          Clicks:              220
• Spent:              $183.77                                   Spent:              $14.55
• CPC:                 $0.74                                       CPC:                 $0.07

Featured Feature Interests Selections

Interests Selections

• Research
• General Audiences
• Crossover Industries
• Demographics
• Other?

 WARNING!

This presentation has proprietary information you do not have unlimited rights to this presentation.

Please Read Carefully:

I understand that all sales material graphics and slide deck powerpoint images are licensed to me to be used for “Private Marketing” purposes only.

You may not post these slides online for public view in any form, no videos on YouTube, or uploading to slideshare or any other public forum.

This presentation may only be used for live presentation either 1 on 1 or in a group.

You are never to share the case study “Agency Slides” with any other agency, client or anyone. They are for your eyes only to help you setup the case study. Breaking these terms will result in immediate cancellation of all products and software and banned from future use. If you agree then delete this slide.

Roofing Company – Traffic Fuel Case Study: Cold Traffic Campaign

 Client Slides

• PPC (Pay per Click)

PPC Marketing is placing your ad in front of someone based on the words they searched for.

Ex. Ac repair, air conditioning service, etc.

• You only pay for clicks and they can range from $20.00 - $80.00 for  1 click
• No branding or ability to follow up with people that click on your ad

VS.

• Digital Display Ads

Display Ad Marketing is placing your ads on websites based on your target market’s interest.     

Ex. Health, Home Improvements, Beauty, Travel, etc.

• You usually pay based on cost of impressions not clicks. Range from $25 - $50 per 1k impressions (CPM)
• Long term branding and the ability to follow up with visitors based on their engagement level.

[00:26:30] Review: Two Types of Display Ad Marketing

Retargeting Ad Traffic [96% of website visitors don’t contact you]

• Someone visits your website
• Capture 100% visitors drop a browser pixel
• Market only to your website visitors on any other site
• Follow them 1-3 months until they are ready to buy

Cold Ad Traffic [Drive new customers to your door]

• Place ads on sites that interest your target market
• Market to everyone that visits those sites or only those from a city that visits
• Split test your offers, reputation & brands ads to maximize clicks

 Review: Roofing Company Case Study: Cold Traffic

Industry Numbers

• Cold Display Average Click Through Rate 0.06%
• Retargeted Display Ads Average Click Through Rate 0.6%
• Average PPC: $8-$30/click
• Keywords: roofing company, roofing companies, repair roof, roof replacement

 Review: Roofing Company Case Study: Cold Traffic

Traffic Summary

• 49 days            -           Campaign
• 80,000             -           Impressions
• 122                  -           Clicks
• 0.15%              -           Click through rate (150% Ind. Avg.)

 Review: Roofing Company Case Study: Cold Traffic

Traffic Geo-Targeting

• Country:          United States
• Reach:             Entire Country

Devices

• Phone
• Tablet
• Desktop

 Review: Roofing Company Case Study: Cold Traffic

• Call to Action Ads – received the highest number of clicks.

Review: Roofing Company Case Study: Cold Traffic

• Reputation Ads – received the second highest number of clicks.

 Agency Slides – Do not show client

 Review: Roofing Company Case Study: Cold Traffic

• Daily Ad Spend Breakdown

• 49 day period:             $115.63
• Cost per click:             $0.95
• Average PPC               $8-$30/click
• Keywords: roofing company, roofing companies, repair roof, roof replacement

 Review: Roofing Company Case Study: Cold Traffic

Interests

• Double verify:             Real estate – buying/ selling homes, general
• Grape shot:                 Home
• Peer 39:                       news – weather, politics, local
• comScore:                   page-level contextual – business – construction

Replacement

• Above the fold
• Unknown

Devices

• Phone
• Tablet
• Desktop

Location

• Country:          United States
• Reach:             Entire country

Review: Roofing Company Case Study: Cold Traffic

Review: Roofing Company Case Study: Cold Traffic

Banners

• Split testing:    2 Ads sets
• Sizes:        300x250    320x50        728x90        300x600    120x600

320x100    320x320    160x600    300x50        250x250

320x420    462x60        400x300    480x480

Review: Roofing Company Case Study: Cold Traffic

Budget & Bidding

• Budget:                        $6.00/day
• Budget duration:         Lifetime
• Max bid price:             $3.20 CPM
• Schedule:                     Monthly

LIVE Q&A

Q&A Question: How to present some types of proposal that someone has requested after looking at a case study that we present?

Q&A Question: What’s the right number of thousands to put in ad on post?