Traffic Fuel Training #6

Success Stories

• Great news. Setup second client in TF today and sold another set of 3 banners to a new client for the full $299. They will also start traffic for at least $300/month too.

• Weekly report down to .96 cents per click on cold traffic and halfway to the 25k impressions. David said we need to make decisions. Retargeting at .04 cents per click!

• I’m 2 weeks into my campaign for a leak detection company (plumber type) I’m doing the daily budget of $10 with a bid of $1.01. I’m going to be increasing the daily budget to at least $20.

• Just closed a $750/month TF customer. HVAC, big city needs calls, etc. My other campaigns have all been smaller retargeting jobs.

• Q&A Question: For the cold traffic, the best practice is to rotate the 10 ads per schedule right?

• Q&A Question: As opposed to showing all the ads at the same time and just having them automatically rotated?

 Question: How do you get the traffic fuel conversation and the opportunities going?

Traffic Fuel Featured Feature

Review: Quick Reporting

Review: Traffic Fuel Case Study

WARNING!

This presentation has proprietary information you do not have unlimited rights to this presentation.

Please Read Carefully:

I understand that all sales material graphics and slide deck powerpoint images are licensed to me to be used for “Private Marketing” purposes only.

You may not post these slides online for public view in any form, no videos on YouTube, or uploading to slideshare or any other public forum.

This presentation may only be used for live presentation either 1 on 1 or in a group.

You are never to share the case study “Agency Slides” with any other agency, client or anyone. They are for your eyes only to help you setup the case study. Breaking these terms will result in immediate cancellation of all products and software and banned from future use. If you agree then delete this slide.

Carpet Cleaning Company – Traffic Fuel Case Study: Retargeting Traffic Campaign

Review: Client Slides

• PPC (Pay per Click)

PPC Marketing is placing your ad in front of someone based on the words they searched for.

Ex. Dentist, Pet supplies, shoes, etc.

• You only pay for clicks and they can range from $20.00 - $80.00 for  1 click
• No branding or ability to follow up with people that click on your ad

VS.

• Digital Display Ads

Display Ad Marketing is placing your ads on websites based on your target market’s interest.     

Ex. Health, Home Improvements, Beauty, Travel, etc.

• You usually pay based on cost of impressions not clicks. Range from $25 - $50 per 1k impressions (CPM)
• Long term branding and the ability to follow up with visitors based on their engagement level.

 Review: Two Types of Display Ad Marketing

Retargeting Ad Traffic [96% of website visitors don’t contact you]

• Someone visits your website
• Capture 100% visitors drop a browser pixel
• Market only to your website visitors on any other site
• Follow them 1-3 months until they are ready to buy

Cold Ad Traffic [Drive new customers to your door]

• Place ads on sites that interest your target market
• Market to everyone that visits those sites or only those from a city that visits
• Split test your offers, reputation & brands ads to maximize clicks

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

Industry Numbers

• Cold Display Average Click Through Rate 0.06%
• Retargeted Display Ads Average Click Through Rate 0.6%
• Average PPC: $8-$25
• Keywords: carpet cleaning company, carpet cleaning business, carpet cleaning service

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

Traffic Summary

• 21 days            -           Campaign
• 3,378               -           Impressions
• 54                    -           Clicks
• 1.6%                -           Click through rate (167% Ind. Avg.)

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

Audience

Website visitors within past 30 days

• Country:          United States
• State:               1 state
• Reach:             614 pixels

Devices

• Phone
• Tablet
• Desktop

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

• Reputation Ad – received the highest number of clicks.

Agency Slides – Do not show client

 Review: Carpet Cleaning Company Case Study: Retargeting Traffic

• Daily Ad Spend Breakdown

• 21 day period:             $6.01
• Cost per click:             $0.11

• Compared to PPC

• Cost per click:             $8-$25
• Keywords: carpet cleaning company, carpet cleaning business, carpet cleaning service

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

Displaying Ads

Website visitors within past 30 days

• Location:         United States
• States:             1 state
• Reach:             614 pixels

Placement

• Above the fold

Devices

• Phone
• Tablet
• Desktop

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

Banners

• Split Testing:    2 Ad sets
• Sizes:        300x250    250x250    320x100    320x50        468x60

728x90        300x600    640x480    120x600    480x480

400x300    320x240    600x600

Review: Carpet Cleaning Company Case Study: Retargeting Traffic

Budget & Bidding

• Budget:                        $5.00/day
• Budget Duration:        Lifetime
• Max bid price:             $2.01 CPM
• Schedule:                     Monthly

Q&A Question: What would you tell the client that cost per click was for retargeting in the .11 cent example?