Not getting impression on 10x
- The problem is, let’s say, that those 5000 pixels depending on what day that they were actually in your system will not go through any of your 10x retargeting strategy.
- Let’s say you got 500 pixels and now you said you’re starting to see you’re getting impressions down here but nothing appears. Why? Because those 500 impressions where 60 days ago.
- The other issue is retargeting based on geography. The problem is you’re being very focus on the cold traffic based on your geo target and you’re being very focus on your geo target when it comes to retargeting.
Two important things in getting pixels:
- Open up your geo target.
- When you first targeted them with the pixel it might be older than the actual 90 days that you have.
- How do you get those 500 / 5000 pixels in this funnel? Well it’s very easy. You’re going to start re-funnel for them based on date.