To minimize the amount of the bounced emails from your Ad Viddy campaigns, it is necessary to set up a SPF record on your sending domain. This article addresses:
Sender Policy Framework (SPF) is a method of fighting spam. As more time passes, this protocol will be used as one of the standard methods of fighting spam on the Internet. A SPF record is a TXT record that is part of a domain's DNS zone file. The TXT record specifies a list of authorized host names and IP addresses that mail can originate from for a given domain name. Once this entry is placed within the DNS zone, no further configuration is necessary to take advantage of servers that incorporate SPF checking into their anti-spam systems. A SPF record is added the same way as a regular A, MX, or CNAME record.
The following the SPF record that you need to set up on your sending domain:
v=spf1 +a +mx +ip4:188.8.131.52 ~all
Complete the following steps set up the SPF record on your domain:
For a TXT SPF record, enter the SPF rule in the TXT Value field:
⚠ The SPF record must to be updated for both the Agency email domain and the merchant email domain.
⚠ The use of public email domains, like gmail.com, hotmail.com, yahoo.com, aol.com, etc., leads to a high number of bounces. Please use the proprietary domain names for emails like John@Mybusiness.com instead of John@gmail.com.