To minimize the amount of the bounced emails from your Ad Viddy campaigns, it is necessary to set up a SPF record on your sending domain. This article addresses:

What is SPF?

Sender Policy Framework (SPF) is a method of fighting spam. As more time passes, this protocol will be used as one of the standard methods of fighting spam on the Internet. A SPF record is a TXT record that is part of a domain's DNS zone file. The TXT record specifies a list of authorized host names and IP addresses that mail can originate from for a given domain name. Once this entry is placed within the DNS zone, no further configuration is necessary to take advantage of servers that incorporate SPF checking into their anti-spam systems. A SPF record is added the same way as a regular A, MX, or CNAME record.

What is the SPF Record That I Need to Install?

The following the SPF record that you need to set up on your sending domain:

 v=spf1 +a +mx +ip4: ~all

How do I set up the SPF Record on my Domain?

Complete the following steps set up the SPF record on your domain:

  1. Log into your Domain Management Account
  2. Go to Domains:
  3. Next to the domain you need to manage, under the Action section, click the Manage DNS button
  4. At the bottom of the Records section, click Add and select TXT from the menu.
  5. Complete the following fields:

For a TXT SPF record, enter the SPF rule in the TXT Value field:

 v=spf1 +a +mx +ip4: ~all

  1. Click Save to commit the changes

The SPF record must to be updated for both the Agency email domain and the merchant email domain.

  The use of public email domains, like,,,, etc., leads to a high number of bounces. Please use the proprietary domain names for emails like instead of