Authority Anchoring Strategy

Ability to borrow authority from other experts to position yourself as a market leader.  

Step 1: Research Other Industry Experts 

Step 2: Find Short Informative Videos 

Step 3: Send the Prospect the Expert Video 

Send this message together with the Raw link on Youtube or Vimeo: 

I came across [Expert Name] talking about [Topic]. It's a powerful way for [Niche] companies like yours to [the benefit of watching the video].