In this video we will cover how to create and publish a Retargeting Campaign.
Please note: Before you create your Retargeting Campaign, you will want to ensure the Business account is set up tracking pixel is already installed on the website you are creating your campaign for. Failure to install the pixel first will result in no tracking and no audience creation.
How to add a business
How to install a tracking pixel
What happens if I don't have any funds in the account?
Great question! You can find out more about how to manage and add funds in the
training resources below:
- How to Add Funds
- Managing and Transferring Funds
What is the difference between a Retargeting URL and a Landing Page URL?
The Retargeting URL is automatically filled in for you and is
ported over from the details you entered as the business website at the time
of setup. (this is where you install your pixel)
The Landing Page URL is where people will land when they
click on the URL. You can decide if this is the home page for the business or
if it is a specific page.
Often times both the retargeting URL and Landing Page URL will be the same, and that is ok.
Tip #1 - Naming Convention is important!
When naming your campaigns, be sure to use a naming convention that is consistent and easy to find later.
Your goal is to run LOTS of campaigns for LOTS of businesses, so you want to make it easy on yourself and your team to find later on.
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Tip #2 - Make sure you have enough funds for your campaign.
We highly recommend that you have at least 3 months of funding in your available funds.
Tip #3 - Use the multi select function when moving multiple elements during banner creation.
When creating your banner in using the Ad Kahuna tool, you can click on each element while holding down your shift key. Then you can drag and move all of the elements together, at one time.