Can you send the Lead Gen Campaign to a Cold Lead?

You certainly can! We have an option for customization of a lead gen campaign that would not require the previous relationship with a business. However, since it's a very custom "one-business-at-a-time" sequence, it's not the most effective way to approach your cold leads. You can definitely consider using an autoresponder of your choice to ramp up your efforts and to reach out to more leads. 

Learn more with these articles: 

Which Autoresponder to send emails from?

Where to find Email Scripts

Related Articles:

What if My Lead Doesn't Have Social Media Pages, Can I Still Use Lead Gen Campaigns
Can I Upload My Own Template to the Lead Gen Campaign Gallery
Should I Re-Write the Emails for the Lead Gen Campaign
How Would I Know That the Lead Saw the Emails I Sent Them